Brussels, Brussels Region, Belgium
Healthcare Communications and Events Lead with 8+ years of experience in pharmaceutical marketing, specialising in omnichannel campaigns, digital communication, and engagement of healthcare and biotech stakeholders. I have a strong track record in planning and executing integrated marketing campaigns for Pharma audiences, combining marketing automation, digital advertising, and data analysis. Skilled in translating complex scientific topics into clear, impactful content for healthcare professionals and patient communities.
Advanced from Officer to Lead by progressively expanding responsibilities from communication to strategic project leadership. Directed the full communications strategy, aligning messaging with organisational objectives and healthcare industry standards, and significantly increasing engagement within the haemophilia community. I oversaw the redesign of the association’s website, improving navigation and overall user experience, and coordinated the production of educational content such as webinars, e-learning modules, and podcasts, making complex medical topics clear and accessible. This experience culminated in supporting the organisation of EAHAD's annual congress, welcoming over 2,000 international participants and key pharmaceutical stakeholders. Delivering such a large-scale, high-impact event not only deepened industry partnerships but also reinforced my commitment to creating meaningful connections that advance education and improve outcomes for patients.
I developed and managed the company’s entire brand identity, from designing logos and product labels to building and maintaining the website. I conducted in-depth market research and launched targeted campaigns that significantly strengthened brand visibility and positioning. Passionate about storytelling, I created engaging visual and written content that resonated with our audience. I also led paid social media advertising campaigns, continuously optimising performance to ensure they aligned with broader marketing objectives. By analysing social media metrics and audience behaviour, I provided actionable insights that guided future content strategies and fostered higher community engagement. 🥇 Gold Medal in the International Packaging, Design and Innovation Contest 🍃 Gambero Rosso 2022 Guide 🍃 Flos Olei 2023 Guide
I develop and execute multi-channel marketing and communication strategies, ensuring content is well-aligned, consistent, and feasible across all platforms. I plan and implement marketing approaches that leverage audience targeting, message personalisation, and measurable results to maximise impact. I have led multi-channel campaigns that blend social media and digital marketing strategies to reach the right audience at the right time. Additionally, I design and develop visually engaging websites, integrating innovative content and user-centric design to enhance the overall user experience and drive web traffic.
∙ International Event Management and Budgeting ∙ Evaluate advertising and promotional programs to ensure they align with PR goals ∙ Develop press kit materials for media outlets (press releases, pitch letters, feature articles, and trend stories) ∙ Social Media Management and Content Development ∙ Design of website UI and implementation
∙ Design of communication materials: interactive presentations, flyers, newsletter ∙ Creation of social media campaigns ∙ Design of templates and layout for strategic analysis’s products ∙ Design of internal reports and publications ∙ Management of meetings and design of event visual identity ∙ Administrative support