Copenhagen, Capital Region of Denmark, Denmark
Senior Buying Manager with 10+ years of experience across premium fashion, sportswear, and lifestyle sectors. Combining commercial acumen, category expertise, and strong relationship management, I work at the intersection of product, brand strategy, and business performance. Experienced in leading buying teams, managing global brand partnerships, and driving growth across retail and e-commerce channels within international omnichannel environments.
- Own seasonal buying budgets across e-commerce and retail channels, balancing growth, margin targets, inventory health, and commercial performance. - Lead and mentor the buying team, driving execution across seasonal planning, trading activities, and category development. - Develop category strategies through assortment planning, forecasting, market analysis, and KPI-driven performance reviews. - Monitor sell-through, inventory levels, and product performance to optimise commercial results and support strategic decision-making. - Build and manage strategic partnerships with leading global brands including Nike, adidas, ASICS, Timberland, C.P. Company, Cassina, and many others. - Lead cross-functional projects including product launches, collaborations, capsule collections, and special initiatives from concept through go-to-market execution. - Manage end-to-end development and commercial strategy of the One Block Down private label, including merchandising, branding, and launch execution. - Drive omnichannel commercial strategies across retail and e-commerce, aligning product, marketing, operations, and business objectives.
- Development and implementation of event strategy, content, and structure in collaboration with the dedicated team - Customer research and networking based on defined targets, through appointments, key events, and international Fashion Weeks - Responsible for achieving event sales goals in coordination with other account managers - Management of national and international clients, from contract closing to post-event follow-up - Design and execution of tailored marketing and communication activities to meet client objectives, in coordination with internal teams and external agencies (PR, media, communication) - Relationship management with key clients through strategic PR and ongoing engagement initiatives
- Coordination and management of the internal team across digital and content operations - Monitoring of all key performance indicators (KPIs) for the online store, including traffic, conversion rate, revenue, and ROI - Development of the business calendar and coordination of all related marketing and commercial activities - Budget management across various areas, including production, advertising, and campaign spend - Coordination with buyers for planning new product arrivals and setting product processing priorities - Management of the company’s social media profiles (Facebook, Instagram, Twitter), including content creation and brand storytelling - Ongoing analysis of web performance using Google Analytics and reporting on key actions and results - Identification and implementation of improvements in User Experience and Customer Care processes - Content writing and editorial planning for the e-commerce blog - Google Ads (Google ADV) campaign planning and management
- Customer support via email and live chat - Knowledge and assistance of customers' purchase flows: from ZMOT until refund - Control and accounting of payments - Management of customs and logistics dynamics (EU- ExtraEU)
- Management of the daily store operations: visual, order loading, etc. - KPI analysis - Summer season (May-October 2013) in Porto Cervo for the opening of DF temporary store