Busto Arsizio, Lombardy, Italy
Communication specialist with a strong academic background and a First Level Master’s Degree in Media Relation and Corporate Communication. I have gained significant experience in the entertainment industry and within the communication department of BMW Italy. I combine analytical skills with a deep understanding of the cultural landscape, particurarly in cinema and theatre. I aim to develop innovative and distinctive marketing and communication strategies that enhance brands and projects through impactful storytelling and engaging experiences.
I support the press office and the corporate communication team. Key responsibilities include coordinating test drives, drafting press releases, managing journalists relations, monitoring press coverage, and organizing and supervising press conferences and events. Additionally, I play an active role in the development of SpecialMente #drivenbypeople, BMW’s Corporate Citizenship initiative, overseeing content creation and SEO optimization for articles published on the dedicated website, as well as managing their distribution and promotion on LinkedIn.
I supported clients in the entertainment sector, such as RAI, Elemedia, Spin Master, and Warner Bros Discovery. My responsibilities included producing press reviews and media evaluations, managing and updating mailing lists, and creating engaging press releases. I also acquired hands-on experience in event management, influencer marketing, and public relations.
Motor skill development program for groups of up to 15 children, delivered by Rugby Parabiago SSD Srl.
At Loano2 Village I coordinated and led fitness activities, managed guest reception and assistance services, with a focus on international clientele, and actively contributed to entertainment programs and evening shows.
At Loano2 Village I coordinated and led fitness activities, managed guest reception and assistance services, with a focus on international clientele, and actively contributed to entertainment programs and evening shows.