Milan, Lombardy, Italy
Ho passato gli ultimi 6 anni a vivere ogni lato delle PR & Digital Communication: l’urgenza delle agenzie, la precisione dei colossi del beauty e del luxury (come L’Oréal e CHANEL) il ritmo dei lanci, la delicatezza delle relazioni. Nella mia esperienza ho imparato che il nostro mestiere è come una regia invisibile: se funziona, nessuno la nota ma è lì che tiene insieme giornalisti, creator, team ed eventi. E questo è l’approccio che porto oggi: una regia sofisticata e affidabile. I've spent the last six years experiencing every aspect of PR and Digital Communication: the urgency of agencies, the precision of beauty and luxury giants (such as L'Oréal and CHANEL), the pace of launches, the delicate nature of relationships. In my experience, I've learned that our profession is like an invisible direction: if it works, no one notices, but it's there to hold together journalists, creators, teams, and events. This is the approach I bring today: a sophisticated and reliable direction.
Agency press office management for Haute Horlogerie & Fashion Jewelry clients (A.LANGE & SÖHNE, AMEN, BELL & ROSS, CORUM, F.P.JOURNE, H. MOSER & CIE, PORSCHE DESIGN). Here, I developed comprehensive PR and operational skills (drafting, reviewing, and distributing press releases; managing journalist databases, media contacts, and follow-up (offline and online); coordinating events and PR activities; managing content and brand positioning, media relations, and corporate communications).
For the CHANEL's division dedicated to fragrances, skincare, and makeup in the luxury beauty segment: ▪️Creation and delivery of press releases and support in managing relationships with the press (online and offline), influencers, MUAs, and VIPs ▪️Organization of events and PR activities, fashion shows, and brand presence (Venice Film Festival) ▪️Coordination of PR mailing lists and products gifting activities for the press and influencers ▪️Analysis of PR results and influencer activities with direct reporting to the PR Manager ▪️Support for communication activities and brand positioning in the main beauty categories (Top #3)
Main activities and responsibilities: ▪️ Support in managing all offline communication activities and strategies for the 5 brands in the Pierre Fabre portfolio (Eau Thermale Avène, Klorane, René Furterer, Ducray, and A-Derma); ▪️ Support in managing media planning and buying activities in print and radio; ▪️ Support in managing and producing advertising campaign materials: from production to broadcast; ▪️ Support in budget management and project management; ▪️ Relations with journalists and influencers; ▪️ Briefings for agencies for influencer projects; ▪️ Monitoring the results of PR activities in print and online; ▪️ Organization of events, press trips, and conferences for new product launches and to promote special initiatives; ▪️Creation and management of press kits, official releases, press kits, and the group's launch plan and company presentations;