Giselle Torres

Content Creator & Social Media Manager | University of Houston-Downtown Alumni

Houston, Texas, United States

About

I’m a marketing professional with over 7 years of experience in content creation, social media management, and graphic design, along with 8 years in customer relations. My background gives me a unique advantage—I don’t just create content, I understand audiences on a deeper level and know how to connect with them in meaningful ways. Throughout my career, I’ve helped brands build recognition, increase engagement, and grow their online presence through tailored strategies and creative campaigns. From designing brand identities to producing UGC-style videos that boost visibility on social media, I bring both creativity and strategy to every project. I hold a B.A. in Business Marketing from the University of Houston–Downtown and an A.A. in Business Management. Known for being reliable, organized, and adaptable, I thrive in fast-paced environments and love bringing ideas to life through engaging storytelling and visuals. I’m passionate about helping businesses grow by blending creativity with strategy. Currently, I’m open to opportunities in digital marketing, content strategy, and social media management. Let’s connect and explore how I can help your brand stand out online.

Experience

  • Content Creator at Poppin Parties
    Apr 2025 - Present · 1 yr 4 mos

  • Marketing Consultant at Socially Giselle
    Sep 2023 - Present · 2 yrs 11 mos

    -Collaborates with brands to understand goals and create tailored digital marketing strategies across social media platforms. -Conducts market research to identify trends and optimize content strategy, leading to a 20% increase in engagement. -Develops brand identity elements including logos, color schemes, and messaging, boosting brand recognition.

  • Chief Executive Officer at The Divine Designs
    Aug 2017 - Present · 9 yrs

    -Builds rapport with clients and responds to messages in a 12-24 hour timely manner -Creates unique graphic designs for apparel -Process order fulfillments, payment processing, shipping, product inventory and management

  • Terry Costa (Full-time · 4 yrs 7 mos)
    • Bridal Marketing Director
      Jun 2020 - Sep 2023 · 3 yrs 4 mos

      -Managed social media platforms and content creation for bridal marketing campaigns, increasing engagement by 25%. -Led the content strategy for Instagram, Facebook, and Pinterest, achieving a 15% increase in followers. -Created compelling graphic designs for online ads and in-store promotions, driving a 10% increase in store traffic. -Collaborated with senior leadership to align marketing strategies with business goals. -Analyzed market trends and organized campaign shoots, edited content with strategic planning on when to post

    • Customer Service Representative
      Mar 2019 - Sep 2023 · 4 yrs 7 mos

  • Accounts Payable at CIMA Transportation
    Jun 2016 - Mar 2020 · 3 yrs 10 mos

    -Maintained updated Excel Sheets for over 150 vehicles information -Received payments and recorded receipts for services rendered -Audited invoices and recorded information into online database