London, England, United Kingdom
I scale enterprise software and services revenue by building systematic, high-performing sales organisations. I'm the CRO at Scale Factory, a 400+ person consultancy delivering cloud, data, quality, and AI solutions built for the long term. Expert engineering partners for enterprises that demand excellence at scale. Previously, as CRO at SoftwareONE (PE-backed, KKR), I led a team of 90 people to deliver a 32% increase in gross profit (to £24M) and +75% EBITDA growth in two years, overachieving targets. I've also built sales teams at two VC-backed startups (Tadaweb & RightScale) and led enterprise deals with FTSE-100 firms (HSBC, BP, Rolls Royce and Vodafone) and central government including Defence. What I do: rapidly diagnose GTM gaps and implement scalable sales systems to transform organisations from inconsistent to predictable. I find what's broken, implement proven frameworks (MEDDIC or Challenger), and build the operational rigor needed for predictable growth. Background: • 25+ years in B2B SaaS, cloud infrastructure, and professional services. • Revenue leadership: CRO, VP Sales, VP Revenue Operations (teams up to 165) • P&L ownership: £175M at scale, startups from Series B to IPO prep Enterprise sales: $500K-$15M ACV deals, selling to CIOs, CISOs, and LOB executives Companies: Microsoft, Cisco, Rackspace, SoftwareONE, IBM, Apple Industries: Financial services, central government, defence, energy, manufacturing, retail 🏉 Outside work: Rugby fan (Exeter Chiefs), fantasy/sci-fi, time in the woodlands, and always learning something new.
Scale Factory is an AI enablement consultancy built on fearless foundations. Formed from Ten10 and The Scale Factory, we bring together deep expertise in quality engineering, cloud, data and agentic automation to help regulated, risk-sensitive and AI-aspiring organisations move forward with confidence. We build the quality-led, AI-first foundations that turn ambition into reality — delivering on-shore, embedding capability inside our clients' teams, and asking the difficult questions others avoid. I work with leaders enabling AI, improving quality or maturing cloud foundations across their organisations. Scale Factory: 3,500+ projects delivered • 100% UK-based delivery • 350+ consultants and engineers • ISO 9001 & 27001 Certified • AWS Advanced Consulting Partner.
Contract engagement to help prepare for IPO, as the go-to-market Chief of Staff.
Security and threat monitoring SaaS. Brought in to transform customer success into a sales organization and build revenue operations, whilst preparing for a fund raise.
I led the UK team of customer success managers who owned Microsoft’s largest Dynamics 365 and PowerApps customers with £90M of annual contract investment. Clients included HSBC, Rolls Royce, Centrica, Ministry of Defence, Dyson, Hiscox and more. I was a member of the UK senior leadership team, responsible for ~$1B revenue with 600 staff.