Milan, Lombardy, Italy
I help businesses turn data into clearer decisions. My work sits at the intersection of MarTech, AdTech, programmatic, BI, and reporting automation, with a strong focus on dashboards, KPI tracking, data governance, and audience analysis. Over the years I’ve worked on marketing and data projects that connect strategy, execution, and reporting. Today I lead data solutions in The Newco and also run Opalca, a startup focused on BI, dataviz, and reporting automation for enterprise clients.
Lead end-to-end data strategy and execution for MarTech and AdTech platforms. - Data Solutions Team Lead - Ownership, governance and analysis roadmap development to maximize data ROI. - Performance measurement across marketing investments and customer intelligence initiatives. - Data visualization frameworks for KPI detection and strategic reporting. - Data solutions spanning CRM, data lakes and audience clustering strategies.
Founded a BI, dataviz and reporting automation startup focused on data models and enterprise solutions - Development of data-driven solutions for business reporting and decision support - Design of dashboards and visualization frameworks for operational and executive use - Focus on reporting automation, business intelligence and data model optimization - Support to enterprise clients in structuring clearer and more scalable data processes
Docente per i corsi di: "Programmatic Advertising" & "Customer Centricity" per il Master Almed in "Comunicazione, Marketing Digitale e Pubblicità Interattiva" - Università Cattolica del Sacro Cuore