Iráklion, Crete, Greece
Δυναμικό στέλεχος με περισσότερα από 15 χρόνια εμπειρίας σε πολυεθνικές και κορυφαίες ελληνικές εταιρείες, με εξειδίκευση στις B2B πωλήσεις, τις αγορές Ho.Re.Ca & Retail, την ηγεσία ομάδων, το Key Account Management και το Business Development. Η πολυετής μου πορεία, σε συνδυασμό με το ακαδημαϊκό μου υπόβαθρο στη Διοίκηση Επιχειρήσεων και το Corporate Coaching, με έχει εξοπλίσει με δεξιότητες που υποστηρίζουν ολιστικά τις ανάγκες μιας σύγχρονης επιχείρησης. Συνεισφέρω στον σχεδιασμό και την υλοποίηση εμπορικών στρατηγικών που ενισχύουν έσοδα και κερδοφορία, στην εισαγωγή διαδικασιών που προάγουν την επιχειρησιακή αριστεία, καθώς και στην εκπαίδευση και καθοδήγηση ομάδων με στόχο τη συνεργατικότητα και τη μέγιστη αξιοποίηση του δυναμικού τους. Διακρίνομαι για την αυτοπαρακίνηση, το ownership, την προσαρμοστικότητα και τον επαγγελματισμό μου, αποδίδοντας σταθερά σε απαιτητικά περιβάλλοντα. Ως ηγέτης λειτουργώ με προτεραιότητα τον άνθρωπο και ισχυρή στοχοπροσήλωση, παραμένοντας στην «πρώτη γραμμή» και εμπνέοντας τις ομάδες να πετυχαίνουν φιλόδοξους στόχους. -------------------------------- Dynamic executive with over 15 years of experience in multinational and leading Greek companies, specializing in B2B sales, Ho.Re.Ca & Retail markets, team leadership, Key Account Management, and Business Development. My extensive professional experience, combined with an academic background in Business Administration and Corporate Coaching, has equipped me with skills that holistically support the needs of a modern organization. I contribute to the design and execution of commercial strategies that drive revenue and profitability, the implementation of processes that promote operational excellence, and the training and mentoring of teams to foster collaboration and maximize their potential. Recognized for self-motivation, ownership, adaptability, and professionalism, I consistently deliver results in demanding environments. As a leader, I prioritize people and maintain strong goal orientation, staying at the forefront and inspiring teams to achieve ambitious objectives. -------------------------------- Top Skills : Commercial Strategy Development Staff Training & Onboarding Team Leadership & Coaching Communication & Public Speaking Customer Experience Optimization Profit Optimization & ROI Analysis P&L Ownership, Budgeting & Forecasting CRM & Sales Tools Mastery Business Development Market Expansion & Territory Development
▪️B2B Network Development targeting SMEs and large enterprises. ▪️Developing and executing commercial strategies within the assigned territory. ▪️Approaching new clients through market mapping, in-person needs assessment visits and remote meetings. ▪️Delivering consultative sales to HR and Finance departments, optimizing employee benefits structures and reducing payroll costs. ▪️Managing the full sales cycle holistically—from prospecting and commercial negotiation to deal closure and order fulfillment.
• Deliverering strategic consulting to SMEs on commercial policy restructuring, business expansion, and P&L optimization. • Conducting extensive market research and market analysis for each county of Crete to identify high-value commercial opportunities for client portfolios. • Collaborated with FMCG leaders (Upfield, Alexandrion Wine & Spirits, Digenakis Winery) to increase their market share in Crete and expand their partner network in both retail and wholesale channels.
• Led sales and commercial strategy for Crete & Santorini, achieving a 55% increase in sales (2021–2023) and a 63% revenue growth (2021–2023). • Managed and coached a team of 10 partners, driving brand development, optimizing commercial processes, expanding sales, and aligning operations with corporate KPIs. • Spearheaded the efficiency optimization of Visitor-friendly wineries by restructuring pricing and service offerings, resulting in a 269% revenue increase over two seasons. • Built strategic partnerships with Tour Operators, DMCs, and Travel Agencies, driving significant revenue growth for visitor wineries. • Introduced and established critical SOPs, optimizing the operations of F&B departments and wine tourism activities across managed units. • Managed Key Account and strategic Wholesale sales, ensuring continuous growth and maximizing performance in Retail, Ho.Re.Ca and wholesale wine channels. • Conducted in-depth market analysis, identified opportunities, and designed a comprehensive portfolio of strategic commercial initiatives and events. • Represented the brand at leading industry exhibitions, enhancing brand recognition, corporate image, and partner acquisition. • Participated in the commercial department’s budgeting and forecasting processes. • Led the development and implementation of the 2022–2023 commercial strategies, aligning sell-in and sell-out initiatives with evolving market conditions and buyer/consumer trends.
• Designed and delivered over 70 high-impact training workshops—both in-person and virtual—focused on core commercial competencies such as advanced sales techniques, value-based selling, negotiation mastery and strategic relationship-building. Sessions included live simulations, case study analysis, and interactive role-play to reinforce applied learning • Specialized in developing sales & negotiation training content tailored to business objectives and commercial realities. Leveraged real-world business cases and frontline sales challenges to create dynamic, practical learning interventions that boosted confidence, performance, and closing rates • Led the end-to-end design and rollout of new employee induction programs for commercial and sales teams—ensuring accelerated onboarding, cultural integration, and rapid skills activation. Content included product knowledge, customer engagement techniques, brand positioning, and essential sales tools • Delivered personalized coaching and mentorship to sales professionals through 300+ field visits and remote sessions. Provided real-time feedback, supported complex client negotiations, and drove continuous improvement across sales touchpoints—contributing to a 55% sales increase between 2018 and 2020 • Established a centralized learning ecosystem, including a digital training library and standardized commercial playbooks, designed to support continuous development and fast-track new hires' success • Established a centralized learning ecosystem, including a digital training library and standardized commercial playbooks, designed to support continuous development and fast-track new hires' success • Monitored and evaluated training outcomes through participant feedback, performance data, and commercial impact metrics—ensuring relevance, retention, and measurable business results
• Consistently outperformed sales targets, demonstrating a strong track record in revenue generation, client acquisition, and strategic territory management • Expanded the client base by over 70% within a competitive market landscape—enhancing penetration across key customer segments, including major supermarket chains, HO.RE.CA accounts, wholesalers, and strategic key accounts • Managed a diverse and complex client portfolio, balancing relationship-building, account servicing, and upselling initiatives—delivering consistent value across channels • Acted as a role model and informal mentor within the sales team, recognized for sharing best practices, supporting peers, and maintaining a high standard of professionalism and customer-centricity • This consistent performance and leadership mindset led to a promotion to Business Trainer, entrusted with the responsibility to develop and elevate sales capabilities across the organization
During this period I've had the chance to work in Jumbo shop (Iraklion Crete) with a fixed-term relationship. My object was to supervise the promotion and best possible placements of Mattel products in the shop in order to exploit the festive season.