Thailand
Visionary sports business leader with 10+ years of international experience across Europe and Asia, with a proven track record in strategic growth, brand development, and stakeholder engagement. I’ve been at the forefront of transforming sports properties into global brands. From fostering LALIGA’s expansion in Southeast Asia to serving as CEO of Malaysian Football League, I’ve built sustainable business strategies, spearheaded multi-vertical growth, and secured high-value commercial partnerships. My strength lies in combining data-driven insight with out-of-the-box thinking to create 360° business strategies. I’ve built and led mid-sized international teams, developed extensive networks across the sports and entertainment industry, and worked with top-tier stakeholders from agencies, clubs, and governing bodies. What I Bring: - Proven leadership across leagues, agencies, and clubs - Deep understanding of sports sponsorship & commercial activations - Global outlook with local expertise in Asia and Europe - A relationship-first mindset with strategic foresight Open to opportunities to collaborate, advise, or lead initiatives that drive meaningful impact in global sports.
- First foreigner to hold the CEO role, leading a team of 49 professionals. - Reduced pre-existing debts through strategic financial restructuring. - Secured multiyear sponsorship deal, strengthening league revenue streams. - Restructured league format, generating significant collective savings for clubs. - Led and secured the application process for a foreign club to join Liga Super.
- Responsible for brand and business development with transversal position. - Focal point between HQ and markets to create, adapt and execute the local strategy. - Led business development, identified new opportunities and generated new revenues. - Coordinated a team of local agencies for PR, events and social media management. - Managed the fanbase across the four markets and increased both digital and pr reach. - Executed over 50 activations per year. - Launched new products such as LALIGA Youth Tournament and LALIGA Pass and monetized company assets. - Secured a regional engagement through a collaboration with TikTok in all asian key markets.
- Created business from scratch as a first appointee in the country. - Designed and developed the brand and built online/offline fanbase. - Executed over 30 activations per year. - Created new assets such as LALIGA Youth Tournament and generated venues through commercial agreements and events. - Advised the Malaysian Football League and contributed to its Blueprint strategic plan.
- Scouted new clients and explored business opportunities in selected categories/industries. - Involved in the kit sponsorship negotiations and daily business operations.
- Contributed to the development of the sports division and engaged with football clubs for commercial and sponsorships representation.
*Sport09 was the sales agency of Infront Sports and Media Italy, then officially acquired and absorbed by the Infront Group* - Scouted new clients on behalf of Serie A clubs. - Involved in commercial agreements with idomestic and international brands. - Managed existing clients and activated the sponsorship packages.