Giorgio Ferrari

Head of Innovation, Change & Digital Engagement | User Experience Director | AI Passionate | Premio dei Premi - Presidenza della Repubblica | Premio Nazionale per l’Innovazione 2024 - ADI Index

Milan, Lombardy, Italy

About

User Experience - Change Management director and lecturer with over 15 years of experience, boasting a proven track record in leading design teams, developing innovative solutions, and enhancing user experiences for global corporations. I am adept in design thinking, business model innovation, and strategic planning, with a strong focus on end-to-end projects ranging from business model creation to product development. Throughout my career, I’ve driven digital transformation and innovation across various industries, consistently delivering impactful results.

Experience

  • BTO Research (Hybrid)
    • Head of Innovation, Change & Digital Engagement
      Jul 2025 - Present · 1 yr

    • Head of Innovation, Change & AI
      Sep 2024 - Jul 2025 · 11 mos

      I lead the Innovation, Change, and AI department, developing a new global offering that combines innovation, transformation and digital engagement (AI adoption) for large corporations. I oversee the department’s P&L, manage a growing team of 40 professionals, and drive business expansion through strategic initiatives. In the first 6 months, I achieved a 102% increase in department revenues, developed a global AI adoption journey, and worked with top clients like Hera, Lottomatica and Schindler.

  • Business & Experience Design Lecturer & Advisor at IED Istituto Europeo di Design
    Mar 2016 - Present · 10 yrs 4 mos

    At IED, I lectured on Lean Startup, Experience Design, and Innovation, and mentored students on their thesis projects. I led the Business & Experience Design team in Product Design, helping students integrate design thinking into practical applications and contributing to the creation of 200+ new business ideas.

  • Talent Garden (Milano)
    • Client Partner, Innovation & Change Lead
      Oct 2023 - Dec 2024 · 1 yr 3 mos

      I led design-focused innovation and digital transformation projects for major corporations such as Edison, Alpitour, and Milan City Hall. I facilitated workshops on digital transformation, trained over 1,000 business managers on innovation strategies, and helped companies implement new technologies. I led more than 40 workshops and significantly contributed to clients’ digital journeys.

    • Client Partner Large Corporate Transformation
      Jan 2023 - Sep 2024 · 1 yr 9 mos

      As a Corporate Transformation Client Partner at Talent Garden, my goal is to support organizations' digital innovation by developing stakeholders relationships, as well as building transformation projects. Working collaboratively with c-level business leaders, I aim to promote digital culture and transformational technologies, which ultimately leads to increased understanding and skill development among program corporate for working people.

  • Founder & Experience Innovation Director at quo·d | House of Experience Innovation
    Jun 2015 - Dec 2024 · 9 yrs 7 mos

    I established quo·d as a leading consultancy in business design, service/product design, and UX design. I successfully managed over 400 projects and workshops, working with firms like PwC and EY, and led strategic partnerships. I also pioneered UX legal design, winning a €10M lawsuit by reframing court documents experience & adoption.

  • Lecturer - Organizations & Their Cultures at European School of Economics
    Sep 2020 - Jan 2024 · 3 yrs 5 mos

    I lectured on Business, Organizational Design and Innovation for Change, training over 200 business innovation students. I managed and guided more than 10 change management streams, helping students navigate complex organizational challenges and equipping them with skills to drive business innovation and lead successful change.