Milan, Lombardy, Italy
Senior General Management leader with extensive experience across luxury, lifestyle and premium consumer brands, operating with end-to-end responsibility for growth, profitability and brand equity in complex global and regional organizations. Member of executive leadership teams, partnering closely with CEOs and senior stakeholders to steer business strategy, investment prioritization and organizational performance. Background spanning brand, product, commercial and digital domains, enabling a holistic leadership approach that balances short-term performance with long-term brand value, market relevance and scalable operating models. ▶︎ General Management & P&L Leadership: revenue & margin ownership, governance, performance steering ▶︎ Growth Strategy & Market Expansion: channel mix, geographic scale, partnerships ▶︎ Brand, Product & Consumer Leadership: positioning, product strategy, demand creation ▶︎ Commercial & Go-to-Market Excellence: pricing, assortment, retail & wholesale execution ▶︎ Organization & Leadership: org design, senior leadership development ▶︎ Transformation & Scalable Infrastructure: platforms, data, operating models
Appointed to lead the integration of marketing, omnichannel commerce and CRM into a unified global growth function with full accountability of commercial growth, global media and trade marketing budget. Successfully drove integration and talent development across the Go-to-market functions. ► Talent and Culture Transformation: Reorganized the global marketing team, defining new job perimeters and leading the strategic hiring needed to shift the department's mindset and capabilities toward data-driven, omnichannel execution. ► Shifted Investment Philosophy to 'Invest-to-Grow': leading the transformation of the media and trade marketing teams, fostering deeper cross-functional integration with Sales and Product to ensure all capital deployed is strategically allocated to maximize business outcome and profit growth ► Omnichannel Value Chain Optimization: steering the comprehensive omnichannel go-to-market process from initial product brief through phygital execution across all owned retail, digital and strategic wholesale channels. ► Martech Financial Oversight: Partnering with IT and Finance to oversee enterprise CAPEX investments, ensuring alignment between technology enablement, consumer experience, and financial returns.
Promoted to steer the expansion of the high-growth wholesale e-Tailers segment, achieving a 3X growth in E-Tailers Business Value in three years across Ready-to-Wear and Home collections. Maximized capital deployment efficiency and optimized the product-to-market cycle by developing a dedicated, fast-cycle go-to-market process for strategic partners (MyTheresa, Net-a-Porter, Ounass, Browns, Moda Operandi). ►Talent Strategy & Team Reorganization: Reorganized the digital team through job perimeter adjustments and strategic hiring to align talent capabilities directly with the needs of the accelerated e-tailer business model. ► Capital-Efficient Growth: Led the steering of exclusive capsule collections and SMU programs, successfully aligning product development and partner trading calendars to meet specific consumer demand while maximizing ROI on product investment.
Hired to initiate and lead the full-scale digital transformation, building a scalable, resilient operating model while optimizing resource deployment, market presence and talent structure. Scaled Digital DTC Revenue 3X Over Four Years by leading the company's entry into high-growth digital channels. ► Strategic Organizational Design: Implemented a "Core-Competency" operating model, insourcing the strategic Planning & Buying function to control core IP, while strategically outsourcing UX and Customer Care to specialized partners for optimized scalability and service quality. ► Revamped digital marketing and analytics onboarding a new agency and launching a GA4-powered measurement framework. ► Capital Allocation & Technology Overhaul: Partnered with IT and Finance to oversee and govern the digital transformation CAPEX budget. Directed the end-to-end migration of Missoni.com (from Yoox to Salesforce), implemented critical systems (OMS, PIM/DAM, Digital Analytics), launched the first full API integration with Farfetch and the key marketplaces, ensuring technology investments drove measurable business value. ► Strategic Portfolio Management: Executed data-driven decisions to divest from underperforming platforms (T-Mall and 24S), redirecting resources to high-potential channels and maintaining overall profitability focus.
▶︎ Team: Strategically established and led a high-performing 20-person global cross-functional team across 6 key regions (HQ, Italy, Switzerland, USA, China, Japan, Australia) to centralize and execute the brand's global digital strategy ▶︎ Digital flagship expansion: Achieved high double-digit revenue growth (+50%) across the Greater China digital flagship network (T-Mall, JD.com, WeChat Mini-Programs) within 12 months. Spearheaded a comprehensive digital commerce strategy that encompassed enhanced assortment architecture, data-driven performance marketing, and innovative live-streaming commerce and digital activations.
▶︎ Team: Built and led a best-in-class digital team (eCommerce, Digital, Merchandising and Customer Experience). ▶︎ Business Acceleration: Orchestrated Timberland’s EMEA eCommerce expansion, growing from a single UK store to 14 localized platforms and scaling revenue 10X while maintaining a 15-18% net income margin. ▶︎ Trading & Performance Marketing: Transformed trading and performance marketing, shifting to a data-driven, agile test-and-learn model and overseeing an €8M annual budget. ▶︎ Business & Merchandise Planning: Designed a €25M COGS inventory investment strategy, optimizing Open-to-Buy (OTB) for digital commerce.