Giorgio Lavelli

Business Designer and Brand Futurist

Hamburg, Hamburg, Germany

About

international business development, innovative marketing, trend and scenario research, brand strategy design are my key competences. More than 35 years of extensive and comprehensive experience, driven by an almost insatiable curiosity and a constant drive to look for original and unusual approaches to business issues have made me what I am. Specialties: new business development, innovation, branding and identity, strategic planning, trend & lifestyle analysis, scenario planning, specialized training and coaching.

Experience

  • Visiting Professor at Istituto Europeo di Design
    Jan 2020 - Present · 6 yrs 7 mos

    Teaching and coaching how to leverage the ever-changing dynamics of the business of tomorrow and manage business in uncertainty and volatility

  • Brand Futurist at Self-employed
    Oct 2000 - Present · 25 yrs 10 mos

    Professionally born as a Brand Manager and Believer almost 40 years ago, I enriched my strategic management competencies and my insatiable curiosity for the unknown future by learning first, applying and mastering specific competences in trend analysis, trend analysis strategic application and scenario planning.

  • Business Designer & Next Atlas Ambassador at Self-employed
    Sep 1995 - Present · 30 yrs 11 mos

    Independent Business Designer and Advisor since 1995. I help and support companies to find their best way to deal with possible futures and new market developments.

  • Business Partner at ARAMA
    Mar 2010 - Present · 16 yrs 5 mos

  • Executive Advisor at Kantar Italia
    Oct 2021 - Jan 2024 · 2 yrs 4 mos