Prague, Czechia
Actively shaping country commercial strategy in line with Cluster G2M and Customer Marketing strategy. Promoting and driving a competitive and market oriented mind set as well as successful talent development across all levels of the organization. Defining operational business targets for the respective sales districts based on country objectives and ensure their sustainable achievement. Provide entrepreneurial leadership for the full realization of business opportunities as well as mitigation of market risks.
Responsible for articulating and implementing optimized porfolio strategy for corn seeds, while maximizing breeding pipeline profitability and integrating crop solutions in the bag.
Definition of Marketing Plan to achieve achieve GP targets, through proper resources allocation and developing effective communication strategy.
Lead product/solution life cycle for corn seed portfolio. Connect with various business functions to ensure proper product launches and positioning.
Monitoring and Coaching of Field Agents in the Area. Handling and Achieving Sales Targets. Effectively implementing company's strategies across the Area.
Definition of Marketing plans for corn and rice crop protection products. Development of strategies of communication and promotion. Coordination between various business function and external interlocutors. Key account for Corn Seed Treatment products in Italy.
Managed key end users and distributor sales representative to achieve sales target. Focus on corn seeds and on crop protection products for corn, soy bean, wheat and rice.
Managed key end users and distributor sales representative to achieve sales target in a corn dedicated area. Collaborated with sales and marketing personnel to implement sales plan and drive strategic decisions. Managed a field representative in the territory.
Promoted corn and soy bean seeds products to end users. Took part of corn field trials to both develop new products and to promote our products to growers and distributors.