Berlin, Berlin, Germany
International PR & Communications Leader with 10 years of experience across global media relations, multilingual communication, content strategy, and international events. I specialize in shaping PR narratives, managing cross-market communications, and leading high-impact media strategies for global events and brands. In my current role at IFA Berlin, I oversee international PR execution, working closely with top-tier media, PR agencies, industry partners, and internal stakeholders to strengthen brand visibility across markets. As media lead for one of the world’s largest tech trade shows, I manage international press engagement, media accreditation, agency coordination, and communications around major global events. My work spans executive communications, press outreach, campaign direction, and data-informed PR strategy using tools such as Meltwater. Beyond traditional PR, I bring strong experience in content-driven storytelling, editorial development, and multimedia formats. I supported the launch of IFA’s first official podcast, from guest sourcing to content direction, and continue to develop communication formats that connect industry insights with international audiences. My background spans film festivals, entertainment, and tech, where I have led subtitling and localization teams, coordinated festival operations, supported guest relations, and contributed to advanced language and AI speech recognition projects. I’m passionate about global storytelling, cross-cultural communication, and crafting narratives that resonate across markets. I thrive where PR, digital innovation, and cultural relevance intersect, shaping stories that connect people, brands, and ideas on an international scale.
• Shapes and executes global PR strategy, ensuring alignment with brand positioning and international communication goals. • Builds and manages high-level relationships with global media, agencies, VIP guests, key opinion leaders, and industry stakeholders. • Leads international press outreach and media partnerships, tailoring messaging for diverse audiences across global markets. • Spearheads PR efforts for major global events, including IFA Kick-Off and international press conferences across Europe, Asia, and the US. • Supports media delegations, guest relations, and cross-functional coordination during large-scale live events. • Translates market and industry insights into compelling PR narratives, thought leadership content, and media opportunities. • Monitors media performance through Meltwater, leveraging insights to optimize PR strategy, reporting, and campaign impact. • Drives innovation in content formats, including podcast development, editorial storytelling, and executive thought leadership initiatives.
• Led content strategy and editorial planning across on-site and digital platforms. • Developed thought leadership content and speaker programming to support event visibility and media engagement. • Managed relationships with speakers, VIP guests, influencers, agencies, partners, and external contributors. • Coordinated cross-functional projects between PR, content, marketing, and event teams. • Identified emerging industry trends and translated them into relevant content initiatives and communication opportunities. • Oversaw content production for conferences, interviews, articles, and digital activations.
• Coordinated multilingual data workflows and delivered solutions for internal stakeholders across international markets. • Identified and implemented process improvements, enhancing workflow efficiency and data output quality. • Monitored data quality standards and ensured linguistic accuracy across large-scale projects. • Developed and refined linguistic grammars and NLU resources, improving system coverage, precision, and performance. • Localized documentation and guidelines from English into French, ensuring consistency, clarity, and editorial quality.
• Coordinated end-to-end content delivery for 40+ partners and encoding houses, ensuring timely launches across channels and territories. • Served as primary liaison for external labs and content partners, managing timelines, updates, and issue resolution throughout the project lifecycle. • Led onboarding for 20+ new partners, conducting alignment calls and defining requirements, workflows, and delivery expectations. • Collaborated with Programming, Content Partnerships, Acquisitions, and Quality Control teams to ensure seamless communication and launch readiness. • Managed trackers, delivery schedules, and operational documentation to support efficient workflows and successful content launches. • Supported cross-functional coordination across internal teams and external partners in a fast-paced media environment.
• Led and coordinated a 20+ person team across guest reception, audience services, workshop preparation, and venue operations. • Acted as a key point of contact for national and international guests, ensuring a smooth and welcoming festival experience. • Evaluated, reviewed, and ranked 50+ film submissions, contributing to programming discussions and festival curation. • Translated, localized, and created subtitles (EN/FR/IT) for short and feature films showcased at the festival. • Oversaw front-of-house operations, including guest flow, ticket office coordination, invoicing, and daily event logistics.
• Taught and managed college-level French and Italian courses with 26+ students per class. • Delivered beginner and intermediate language instruction, fostering multilingual communication and cultural understanding. • Designed learning materials, class activities, and assessments to create engaging and effective learning experiences. • Mentored undergraduate and graduate students through individual and group language support. • Gained advanced experience in public speaking, content creation, and multicultural classroom management.