Brussels, Brussels Region, Belgium
Retail management and shopping behaviour have always been my passion. Today I mainly focus on how digital is transforming shopping, and how retailers and (branded) goods manufacturers should respond to this evolution. I love to speak (and audiences tell me that I'm good at it). Proud author of "Optichannel Retail: Beyond the digital hysteria” and of “Omni-channel in Retail. The response to e-commerce."
Teaching retail, trade marketing and omnichannel management in (open and company specific) executive education programmes.