Denver, Colorado, United States
Professional Statement: As a marketing automation architect, I design solutions and processes that create custom ecosystems for successful Marketo implementations. Marketing Automation: Marketo Engage CRM: Salesforce.com Personal Statement: Don't Try to be Genuine... BE GENUINE! During much of my life, I have been placed in situations where there is no manual - you dive right in. I have made several moves from coast to coast without a job or a place to live - I dove right in. I have worked with several start-up companies in unknown territory - I dove right in. Life is as challenging as you make it. Technology Competencies: Marketo, Salesforce.com, Syncari, Knak, Validity Everest, Contentful, LeanData, Workato, Demandbase, ZoomInfo, Ringlead, Zapier, Uberflip, Splash, Cvent, ON24, Zoom Webinar, GoToWebinar, TwentyThree, Vidyard, Kickbox, Drift, SalesLoft, MS Dynamics, Kentico, Hubspot, Eloqua, Jira, Agile, Basecamp, Asana, Monday.com, Wrike, Airtable, Lucidchart, Whimsical, HTML, CSS, Wordpress, Drupal
Kickoff project to review and document Lifecycle & Scoring models and develop a scalable approach using Marketo executable campaigns that will optimize stage management by consolidating triggers, reducing processing errors, and ensuring centralized governance of lifecycle transitions.
Conducted a full-scale Marketo instance audit, uncovering inefficiencies and implementing best practices to strengthen data integrity, streamline automation, and improve system performance. Designed and implemented a flexible, global Inbound Lead Processing framework in Marketo using executable campaigns that streamlined operations by consolidating triggers, reducing processing errors, and ensured centralized governance of record creation. Streamlined database hygiene and governance, removing redundant assets and ensuring compliance with email deliverability, consent regulations, and GTM standards.
Business transformation role that not only provides optimized & scalable processes, but also designs and leads business-critical projects that establishes solid foundations for marketing campaigns, analytics, and brand growth.
A critical role in scaling and administering Marketo for Stripe, owning the design and implementation of technology to launch marketing campaigns at scale; key priority on process & system governance.
End-to-end B2B & B2C consultant role including project management to solution design to delivery/implementation. Specialization for enterprise-level implementations with complex business requirements, including security, privacy, deliverability, and personalization. Clients included: SAP Ariba, AbbVie, Concentra, 8x8, Bill.com Dedicated principal consultant for Stripe providing recommendations and support as: -Advisor to Head of Marketing Operations to build team structure & processes (centralized) -Leading the discovery, design, and implementation of the Marketo platform and its infrastructure -Marketing strategy including prospect & customer lifecycles and nurture, ABM, email deliverability, process optimization Lead Data Operations Architect (client name restricted): Reverse approach to marketing automation where data plays center-stage and determines how the technology stack interacts and governs the digital experience.