Darien, Connecticut, United States
Experienced Marketing and Operations leader with over 90 North America new product launches across wide array of food, beverage, and personal care categories within three Fortune 500 companies. Creatively drives numerous and complex projects from strategy development through commercialization with exceptional project management abilities and skillful coaching and team management style. Specialties: • Proven Innovator with multiple new product launches annually.
Innovation consultant for R&D and Marketing Developed and integrated innovation with project management proficiency to: • Create long range new product portfolios for packaging, product, and equipment. • Deliver strategic projects • Coordinate cross-functional resources to successfully drive products to market
Led #3 CPG Licensing team out of top 100 global licensing companies. Commercial role to identify, develop and manage over 100 license arrangements, which generated over 2.2B in-market brand impressions and $200M in licensed product retail sales. Managed two direct reports – one Brand Manager and one Associate Brand Manager. •Created and executed licensing strategy to enhance multiple equity values, accelerating projected P&L growth to over $100M by 2012. •Doubled royalty revenue within one year. •Launched Snapple powdered soft drinks and Hawaiian Punch flavored water straws, with two new products targeted for Q1 2009 launch.
Led team from insight development through commercialization on $900M net sales portfolio consisting of juice, snacks, and mixers. Managed 5 direct reports – 4 Brand Managers and 1 Director. • Spearheaded 3-year innovation pipeline with 80% of concepts meeting hurdles. • Championed development of brand strategies and hierarchies for masterbrands. • Created concept/product, achieving highest consumer scores in company, forecasted to deliver $69M net sales. • Exceeded net sales goals by delivering $70M in 2006, $100M in 2007, and $120M in 2008. • Commercialized 23 products. Mott’s For Tots awarded 2009 Product of the Year USA. • Led first Anheuser-Busch co-branded product with Budweiser, delivering over $12M in royalties. Chelada named a winner of the international SIAL D'Or Award. • Filed multiple patent applications for distinctive competitive advantages. • Initiated and structured external development agreements to enrich portfolio for longer term innovation.
Developed and analyzed operational supply chain strategies, including new products. Designed new processes and cultural underpinnings to accelerate organic growth within the organization. • Launched over 25 new products within the US and Canadian markets, delivering over $300M in profit. • Developed key commercial success metrics for new product launches and determined “right size” new product portfolio for favorable on-going value creation. • Ensured supply chain capacity for current and future growth, supporting acquisitions and organic growth. • Recognized as strong ideator, resulting in selection to train as a Creative Problem Solving facilitator.
Developed and executed operational strategies to maximize the delivery within supply chain for Bar Soaps, Liquid Hand Soaps, Bodywashes, and Men’s Toiletries. Managed 1 direct report – Technical Associate. • Championed from development through launch the $32M capital project to vertically integrate Softsoap bottle manufacturing, while simultaneously launching a complete package redesign, and 7 new product launches. A complete transference of production locations was conducted in parallel. Project delivered $12M in annual savings. • Coordinated global integration of US led product introductions. • Led 21 – all successful - U.S., Canadian, and Puerto Rican product introductions between ‘97-‘00 with near 100% customer service levels. • Executed several NAFTA opportunities to determine appropriate regional sourcing of products.
Managed portfolio of 16 contract locations with an annual budget of over $60M. • Developed and implemented a two-tier sourcing partnership strategy. • Coordinated the outsourcing of U.S. and Canadian powdered detergents as well as institutional product offerings. Delivered project ahead of schedule, while maintaining 99% or better customer service levels.
Sourced a diversified portfolio of flexible and rigid packaging components with an annual budget of $52M. • Co-chaired margin improvement team, driving over $5M in cost reductions. • Introduced SMI with select supplier partners, resulting in a significant reduction of inventory levels.