Singapore
Dynamic and business savvy marketing professional with 18+ years of regional experience in high profile technology companies. Extensive expertise in full spectrum of marketing including events, SoMe, digital, channel, field and campaign marketing. Lead marketing events of various complexities and scales, from conceptualization to completion. Manage multiple marketing projects on schedule, within budget and with excellent attention to detail. Define metrics and analyze results to track program efficiency, timeliness and creative success. Excellent collaboration, negotiation, and influence skills in global and cross-cultural environments, across levels and functions. Leverage interpersonal skills and team leadership experience to lead country teams and foster collaborative partnerships. Flexible, agile, and creative, with proven ability to critically analyze, problem solve and resolve issues. Active pursuit of technological innovations to optimize program success. Foreign language skills in Mandarin.
Leading the Asia Pacific and Japan marketing strategy, driving demand generation, customer and partner engagement, and strategic marketing investments. Aligning marketing initiatives with global and regional sales objectives, ensuring measurable impact on pipeline growth. Overseeing multi-channel programs, including events, digital campaigns, account-based marketing, and partner marketing to maximize brand awareness and customer engagement.
Expanded coverage to North Asia & Southeast Asia, overseeing regional marketing execution and strategy. Developed and executed integrated marketing programs, aligning global strategies with localized initiatives to drive demand and pipeline acceleration. Strengthened engagement through in-person events, digital campaigns, account-based marketing, PR and partner enablement.
Drove demand generation and brand awareness across Greater China and Korea, implementing tailored marketing programs to support regional sales. - Managed WeChat marketing in China, including WeChat Mini Program for customer and partner engagement. - Spearheaded Naver Blog marketing in Korea, driving brand visibility and engagement through localized content strategies. - Led high-impact digital and offline campaigns, ensuring measurable business outcomes and increased pipeline acceleration.
Drive pipeline and build brand awareness for Quantum’s solutions in Asean region including Hong Kong, India and Taiwan through successful implementation of marketing programs including PR, advertising, web content, social media, email, byline articles and conferences/trade shows. Conduct competitive market intelligence and design lead generation campaigns targeting existing customer base and new business acquisition. Develop and implement marketing campaigns to build momentum and enhance acquisition tactics. Drive partner enablement and communications, marketing development fund (MDF) distribution, events and demand generation activities for Quantum’s partners in alignment with country marketing/channel strategy. Provide reporting, actively track the contribution of marketing initiatives to the sales pipeline, program and event effectiveness, lead acquisition, email performance, as well as website, social media metrics and other Key Performance Indicators (KPI)s.
Drive and oversee marketing campaigns and events across Asia Pacific and Japan (APJ) for lead generation, drive revenue and build HPE brand. Work closely with Global Marketing to manage HPE’s sponsorship/participation in major events driven by key alliance partners to propel the depth of reach to customers in the region. Execute on marketing programs by collaborating with local and regional sales teams to drive business growth and achieve revenue targets. Ensure marketing activities are delivered within budget and key performance metrics including ROI.
Managed client team of eight account executives and account portfolio development. Provided mentorship in overall strategic direction for account development. Led various specialist teams to develop innovative marketing and communications solutions to clients. Collaborated closely with client team to deliver on projects and pitches.
Managed client team of six account executives and developed account portfolio, to propel growth for key accounts in Beijing and across China. Led and mentored team in delivering proposals for RFPs and RFQs. Managed P&L, strategized and led end-to-end execution of all marketing programs.