Northvale, New Jersey, United States
Forward-thinking Traffic Director with years of holistic experience in delivering successful campaign execution in dynamic, fast-paced environments. Detail-oriented with expertise in campaign lifecycle management, team leadership, performance optimization, and ad agency relationships. Seamlessly balances multiple campaigns at once with sharp organizational skills to meet agency demands in a timely manner. Planned, structured, and implemented a modernized traffic system to optimize customer satisfaction, retain clients, and drive business objectives forward. Inspires, advances, and retains high-performing teams with strong analytical, time management, and interpersonal skills.
Responsible for leading a traffic team of 2. Managing commercial inventory loads and issuing daily commercial logs for network radio daily Talk programs and play by play and specials. Creating and implementing format clocks for all programs. Fueled sales by $1.5M annually by analyzing the inventory, offering weekly remnant, and clearing and scheduling based on the highest rates. Aiding Marketing Department by creating Power Point presentations based on case studies.
Created, built, and tested a proprietary traffic system within six months by collaborating with the IT and Sales Planning teams to design a customized system with commercial copy codes, flight date management, internal and external reporting, and strategically placed advertisements. Built the Traffic Department from the ground up in three months by partnering with HR to create positions, develop job descriptions, and interview and hire team members. Led and empowered a team of three individuals to meet business objectives by providing educational initiatives, recommending new opportunities, and guiding team members to drive optimal campaign performance. Generated 20 long and short-form radio network logs for high-volume talk programs and all live event sports logs. Increased sales by $1.5M annually by analyzing available inventory and offering weekly remnant, and clearing and scheduling based on the highest rates. Built, maintained, and adjusted format clocks for the network radio logs for in-studio usage in partnership with programming partners. Communicated with production, programming, and affiliates to revise copy and change commercial messages, adjusting the ISCI code to maintain compliance with the ad agencies.
- Oversaw and managed commercial inventory loads for over 300 network radio programs - Worked closely with the Sales Planning department to analyze data to ensure client deliveries are met - Annually managed over $10 million dollars in commercial inventory for high stakes clients - Led a staff of over 20 employees, including training, development and performance management - Responsible for the creation and maintenance of information in the Counterpoint Traffic system - Worked closely with our technical operations team to determine delivery methods for affiliates to receive our logs and spots so they aired contractually
- Scheduled commercials for over 60 syndicated radio programs - Managed largest grossing revenue programs for both 24 Hour Country and Non-Country radio formats - Provided quality control of commercial audio output
- Configured commercial logs for various radio formats -Entered affiliate information in Counterpoint Traffic system
- Pitched lifestyle show ideas such as “How do you Defend Them?” after the John Gotti Trial - Booked high profile guests such as Rodney King, George Stephanopoulous, Ross Perot - Prescreened and coached callers to form clear and cogent comments prior to live, on-air interview with Deborah Norville