Greater Seattle Area
Dedicated to high quality, detail-oriented work that produces valuable results. Team player that is able to work independently and with high level of initiative, flexibility, and effectiveness. Proven to nurture client, vendor, partner and internal cross-functional relationships with professionalism. Experienced in all aspects of event planning, managing all levels of sponsorships and marketing campaign management.
Aligned with the North Central Enteprise sales team from 2021-2022. Aligned with the Verticals sales team at Snowflake (media, advertising, entertainment and telecommunications) from 2022-2024
Led field marketing in the U.S. region, collaborating with APAC and EMEA counterparts. Created and implemented a marketing activities request process, and strategic campaigns with thoughtful tactics for the remainder of the FY19 year. Generated 500+ MQLs to pass along to sales, and over $350,000 of opportunities in five months, tracked via Salesforce. Use Pardot to efficiently market events to our existing U.S. database, and upload lists of new prospects from events and sponsorships. Oversee the use and execution of a direct mail platform by the sales team, and work with merchandise vendors on branded materials to have in stock resulting in lift in response rate for meetings from customers and prospects. Create and post content for social channels from U.S. based events and initiatives.
Via The Sage Group Responsible for executing the 2018 Global Partner Summit with 240 external and 70 internal attendees, managed internal volunteers and external agencies throughout the 2-day event. Organized the ISTE (International Society for Technology in Education) Partner Event beginning with creating the agency brief and overseeing the entire planning process. Managed the communication, planning and consistency of partner-led roadshows, oversee shipping materials and post-event ROI reporting via Chromebook sales. Owned the launch of the lead sharing process (via Salesforce) with partners for the rollout of G Suite Enterprise for Education totaling 500+ leads across 5 US resellers resulting in informing a task force on process improvement that has now been implemented. Assisted with the international expansion launch of the product which included 18 countries. Organized quarterly reporting and metrics from the Partner Incentive Program by tracking campaign result completion and payout.