Israel
A people person at heart — with a product-oriented mindset and a knack for solving complex challenges through empathy, analysis, and action. With a deep passion for communication, education, and technology, I specialize in building meaningful connections between people, products, and value. Whether through strategic enablement programs, data-informed insights, or hands-on collaboration with customers, product and engineering teams — I find joy in simplifying complexity, listening carefully, and creating tools or experiences that actually help people.
* Lead end-to-end customer onboarding, retention, and expansion strategies, ensuring increased adoption and value realization. * Conduct webinars, workshops, and personalized training for instructional designers, faculty, and Learning Design teams, including Train the Trainer sessions. * Analyze customer usage data to optimize platform adoption and provide actionable insights for individual users and institutions. * Develop customer journeys, learning journeys, and best practices, helping organizations maximize the impact of Annoto. * Build case studies showcasing diverse use cases, used for both customer success and sales enablement. * Manage stakeholder engagement, including outreach to faculty, deans, and decision-makers to drive product adoption. * Provide advisory services and problem-solving support to customers, ensuring smooth integration and use of Annoto. * Oversee platform localization efforts, managing translations in multiple languages. * Create and manage the company's knowledge base and training materials (written guides & video tutorials) using GitBook, Canva, and Guidejar. * Drive content creation for LinkedIn, YouTube, and customer communities, including initiating and managing a WhatsApp group for customer discussions. * Designed and executed strategic training initiatives for new and existing customers, enhancing engagement and renewal rates. * Spearheaded Annoto’s conference presence, leading customer engagement at booths and delivering high-profile presentations, including a joint webinar with NYU. * Developed custom instructional units for faculty in both Hebrew and English, supporting pedagogical use cases. * Managed technical troubleshooting and provided direct support for customer issues.
* Led expansion efforts, resulting in a $1M+ revenue increase by penetrating new markets. * Managed 200+ partnerships across 10+ regions, including top media brands such as Fox News & ABC News.
* Managed an Ad-Marketplace with over 100 partners, generating $500K+ in annual revenue. * Led fraud detection initiatives, ensuring platform integrity and maximizing campaign success.
* Drove customer satisfaction and retention by managing strategic accounts and optimizing key performance metrics. * Spearheaded the implementation of a CRM solution, streamlining internal workflows. * Represented the company in global Ad-Tech summits, fostering valuable partnerships.
* Managed a team of 8 consultants, providing IT support for intelligence platforms. * Developed and led customer service training programs, earning an Award of Excellence.