London Area, United Kingdom
I build categories. I’m a marketing leader across B2B/B2B2C, enterprise SaaS, consumer tech, AI and FMCG. I tend to work where the product is strong but the market story is not yet sharp enough: I find the narrative, build the operating model, and turn it into demand, pipeline and revenue. At Bango, I named Super Bundling and repositioned the Digital Vending Machine® from payments infrastructure to subscription bundling leadership. That work helped grow ARR from $3M to $21M, create $25M in 2025 opportunity value, scale MQLs from 35 to 952 in 2025, and earn 88% share of voice across 2,380 Super Bundling articles. Before Bango, I helped scale tech21 from £2M to £100M as first marketing hire, taking the brand into Apple Retail worldwide. As CEO of Chatable.ai, a Mark Cuban-backed Edge AI venture, I took breakthrough speech technology from lab to market, winning a CES Innovation Honoree award and securing first licensing deals with global hearing and audio brands. I also co-invented and commercialised NURVV, raising £5M and building the brand, investor and retail story. I’m AI-native in how I run marketing: faster research, content, creative iteration, sales enablement and campaign development with a leaner operating model. I bring brand and demand together — category narrative on one side, pipeline mechanics on the other. I write the Ideas Before Impact newsletter and am open to speaking, panels and conversations with people building bold B2B, AI, subscription, consumer tech and scale-up businesses.
As VP Marketing at Bango, I lead global marketing for the Digital Vending Machine®, an enterprise SaaS platform that enables subscription services such as Netflix and Disney+ to be bundled and sold through indirect channels including mobile operators, banks and retailers. I authored the Super Bundling category and rebuilt the marketing narrative, operating model and demand engine around it, shifting Bango from payments infrastructure to subscription bundling leadership. Key achievements: — Named Super Bundling and repositioned the Digital Vending Machine® as the category-defining product. — Earned 88% share of voice across 2,380 Super Bundling articles and 97% of “bundle economy” media mentions. — Created $25M in 2025 opportunity value and helped grow ARR from $3M to $21M. — Scaled MQLs from 35 in 2023 to 952 in 2025, generating 265 SALs. — Secured global visibility through Bloomberg coverage, MWC Barcelona, MWC Doha, StreamTV, Drum B2B Marketing and AMEC recognition. — Migrated the marketing stack from HubSpot and Marketo to Salesforce Marketing Cloud, improving lead scoring, nurturing and attribution. — Embedded generative AI into marketing workflows across research, content, creative and campaign execution. — Built a high-performing team with the company’s highest engagement scores: 100% positive for manager respect and 100% strongly agree for team spirit. — AI native marketer, with daily fluency across ChatGPT, Claude, Gemini, Midjourney, Higgsfield, Kling, Seadance and NotebookLM, integrated into team workflows at Bango.
Led a Mark Cuban-backed Edge AI venture as CEO, owning P&L, fundraising, investor relations, product strategy, partnerships, hiring and commercial execution. Took breakthrough speech technology from concept to CES Innovation Honoree, 100K+ installs and first licensing deal with Knowles Corporation. • Mapped the hearing tech and consumer audio market to identify the best commercial paths, from a consumer app through to a licensed edge AI product for hearing aids, earbuds and headphones. • Built the Chatable brand and app, achieving “App of the Day” in 170+ countries, “Meet the Developer” in 100+ countries, “Editor’s Choice” in China, >100k installs in three months and coverage in TechCrunch and other leading publications. • Negotiated a strategic partnership with Knowles Corporation, co-developing the world’s first edge AI for earbuds and hearing aids for conversation enhancement – winning a CES Innovation Honoree for AITransparency+, securing licensing at $5 per unit + $125k upfront and generating c. $400k revenue. • Raised $375k from angel investors (including Mark Cuban), crafting the narrative, pitches and investor communications to extend runway and support product development. • Built a pipeline of 30+ global prospects including Google, Bose, Sennheiser, Bowers & Wilkins, and all top 5 hearing aid manufacturers through targeted PR and podcast placements in TechCrunch and specialist audio and hearing industry media.
Co-invented and launched NURVV — a smart insole wearable combining hardware, software, and biomechanical data to improve running performance and prevent injury. Led marketing, business development, and day-to-day operations alongside the CEO, taking the product from initial concept through to a funded, market-ready business. Key achievements: Product & IP: Co-invented the smart insole technology, filing patents and building the product IP that underpinned the business's commercial value. Brand & Go-to-Market: Led agency partners to build the NURVV brand identity and full go-to-market plan — aligning creative, packaging, and positioning with qualitative and quantitative athlete research across performance and injury-prevention segments. Partnerships & Retail Pipeline: Secured the USA Track & Field Foundation as a strategic endorsement partner and built a retail pipeline with Apple Retail, Best Buy, Runners Need, and global consumer electronics brands. Investment: Raised £5M through investor pitches, detailed P&L modelling, and financial forecasting — extending runway and funding the transition from prototype to manufactured product. Operations: Managed supply chain, demand forecasting, and financial planning alongside the CEO, building the operational infrastructure required to scale a hardware-software product to market.
Spun out from Tech21 to commercialise new impact protection materials in new verticals. Led positioning, storytelling, pricing, and sales enablement to take the technology beyond the consumer accessories market into industrial and professional applications. Delivered £2M revenue in year one, winning contracts with Formula 1 teams and protective workwear manufacturers. Built a materials development partnership with the National Physical Laboratory (NPL), establishing technical credibility for the technology in regulated industries.
First marketing hire at tech21. Built the global marketing function and helped scale revenue from £2M to £100M in three years, securing #1 UK and #2 US market share and 90+ SKUs in Apple Retail worldwide. Key achievements: Market scaling: Built and led the marketing engine that drove 50x revenue growth in under three years, establishing Tech21 as the global leader in impact-protection cases and accessories during the formative years of the smartphone accessories market. Apple Retail: Sold 90+ SKUs into Apple Retail worldwide, including the first ever screen protector carried in Apple stores — which became the company's best-selling and highest-margin product from launch. Brand positioning: Built Tech21's brand story around the science of impact protection, creating clear differentiation in a crowded accessories market and establishing a credible, premium positioning that supported global retail expansion. Channel marketing: Designed and delivered retail training programmes, point-of-sale materials, and incentive schemes to drive attachment rates and product adoption across global retail partners. PR & awareness: Led global PR campaigns that built brand credibility and consumer pull across UK, US, and international markets — supporting sell-through at retail and underpinning the company's rapid international growth. Marketing function: As the first marketing hire, established the global marketing capability — team, processes, agency relationships, and channel mix — that supported the business's scale from startup to category leader.