Brussels Metropolitan Area
- Responsible for the upper and lower funnel as product manager - Improving conversion rate with analytics research and A/B testing (CRO). - Optimizing the process from (data) insights to ideation, prioritization, tests development, tests go live and tests analysis. - Evangelizing experimentation and data culture. - Coordinating e-commerce backlog and roadmap - Leading a team of 6 webmerchandisers
Responsible for shop management: - Online communications & campaigns management - Search engine optimization (SEO) - Conversion rate optimization through the on-site user journey (CRO) - Internal search engine optimization - Categories & pages optimization
Responsible for a key customer portfolio from different sectors (bank, automotive, retail): - Implement multichannel, scenarized and personalised marketing campaigns based on customer behaviour and data (email, sms, web, print) - Manage customer lifecycle marketing programs (lead management, cross-selling, loyalty) - Responsible for daily accounting, administration and monthly reviews - Orchestrate and manage projects related to our client portfolio, in collaboration with the appropriate experts - Support our customers to ensure they fully benefit from our tools and services, follow the marketing campaigns performances and find solutions to improve implemented solutions. Represent customer needs in project management - Prepare, participate to the quarterly and yearly reviews with the customer to draw the next best actions or plans. Prepare analysis and reports
Digital advertising management: - Online media planning management - Digital strategy implementation - Digital campaign management: SEA, display, affiliation, retargeting... - Campaign analysis and optimization - Tracking system management - Digital budget management - Digital communication project management
Management of Decathlon website and guarantee the satisfaction of every sport visitor by: - Guarantee a seamless, simple and quick customer journey - Creating attractive pages thanks to customer's behavior and performance analysis - SEO (search engine optimization) - Internal search engine optimization - Omnicommerce decisions in collaboration with physical stores to have a 360° coherence
Management of my department as my own company: - Range selection - Stock management - Business analysis - Increasing sales by commercial actions - Turnover budgetisation - Staff recruitment - Staff management (schedules of team members - review with employees (developing, caring for teammembers,...) - Customer advice