London Area, United Kingdom
https://gdfilmpromotions.com/ Helping brands, creators, and broadcasters grow audiences and engagement through video content that performs. I’m a nominated Edit Producer and Creative Director with 20+ years’ experience creating impactful content across digital, social, and broadcast platforms. I specialise in creating social-first video content for both short-form campaigns for TikTok, YouTube Shorts, and Instagram, as well as long-form documentaries and promos for international broadcasters. Recent highlights include producing gaming content for GamerCove (https://www.youtube.com/@GamerCoveStudios), helping grow its YouTube channel to nearly 500,000 subscribers in under a year, branded campaigns for JLo Beauty — one of the most successful skincare brand launches in history, and promos/documentaries for Matchroom Boxing — the world’s biggest boxing promoter. I’ve also produced campaigns for Sony AXN, and collaborated directly with A-list talent including Clint Eastwood, Pierce Brosnan, Shaikra, Oasis, Blur, Jean-Claude Van Damme, as well as sports icons such as John McEnroe & Bjorn Borg. 💡 Core strengths: TikTok & YouTube content strategy Vertical video editing & content repurposing Audience growth and retention optimisation Trailers, promos & branded storytelling Adobe Premiere Pro, Avid, CapCut, DaVinci Resolve, AI-enhanced tools (Descript) 🎬 I also run My Movie Heroes https://www.youtube.com/@MyMovieHeroes
• Freelance Edit Producer | GD Film Promotions Ltd | 2019 – Present • Created video campaigns across platforms for brands, broadcasters, and agencies — from launch trailers and mini-docs to paid social and short-form ads. • Produced TikTok and YouTube Shorts for gaming creators and digital-first brands, growing engagement through trend-driven storytelling and platform optimisation. • Specialised in vertical video editing and re-versioning content for platform-specific delivery and performance optimisation. • Recent projects include campaign work for Matchroom Boxing, Crepe Erase (Jane Seymour), JLo Beauty, and YouTube creators. • Senior Producer | Paprika Studios – Sony AXN (Remote) | 2019 – Present • Lead creative on-air and digital promos for series including The Rookie, FBI, NCIS, Marvel content and more — contributing to a 45% spike in viewership. • Produced high-concept image spots and seasonal branding campaigns tailored for Eastern European markets. • Video Creative | Matchroom Boxing – UK | 2022 – Present • Edited and produced fight promos, behind-the-scenes profiles, mini-documentaries and social reels for YouTube and Instagram. • Delivered fast-turnaround edits with cinematic storytelling, amplifying key talent including Eddie Hearn and marquee events such as Eubank Jr vs Benn. • Producer | Draftline – London | 09/2022 (Contract) • Directed budget allocation and managed project timelines for Anheuser-Busch's in-house agency. • Oversaw project workflows across social media, digital, and out-of-home advertising, negotiating competitive rates and managing content licensing for brands including Stella Artois, Budweiser, and Becks. • Lead Video Creative | We Are Plus – New York (Remote) | 2020 – 2022 • Developed viral social campaigns for beauty brands fronted by Jennifer Lopez, Jane Seymour, and Cindy Crawford. • Mastered TikTok and Instagram Reels editing during brand launches, using trend mapping and algorithm-driven approaches.
Working in London for the Toronto based production house, I supervised a creative team for Iran INTL, a 24-hour news channel based at Chiswick's Business Park. I produced both factual news and sports content as well as scripting and editing new promos for acquired BBC long form programming. I also supervised and directed crews, self-operating cameras including chroma key compositing as well as managing the booking of studios and equipment, ensuring cost-effective staffing to meet tight budget demands
Operating as a shooting director/editor, I produced campaigns for a variety of broadcast and corporate clients, most notably Accenture with whom I devised the video campaigns for their The FinTech Innovation Labs from 2014-16. I also launched the on air promotional campaign for MBC Plus Power, an entertainment channel based in Northern Africa as well as producing a half hour music documentary for Warner Music about the Danish band, Michael Learns To Rock. Other notable corporate credits included: Barclay's Bank: Meet The Juniors & The African Trade Corridor: Recruitment Film Cathay Pacific: Various Internal training films UKPHA, Brunei Gallery Empire, Faith & War: The Sikhs & World War One: Documentary films featuring rare archive Pathé footage BAFTA: Highlights reel of the Hong Kong based event As an assistant camera operator, I worked on the following UK television series including: Village of the Year: Channel 4 series Shine North: Series of broadcast commercials shot for AO.com The Secret Life of the Ballroom, UKTV: Documentary series Autotrader: Branded online film profiling the Fiat Tipo
Conceptualized the production of on-air promotions for free-to-air channels, including MBC 2, MBC Action and MBC 4 for multi-platform campaigns. Directed and produced the Jean Claude Van Damme promotional campaign for MBC Action which was featured on the ITV4 series, JCVD: Behind Closed Doors. Launched on air campaigns for the series True Blood, The Wire, 24, Hawaii Five O, The Shield, Californication, Sons of Anarchy, The Mentalist and others.
Produced monthly on-air sales reels that highlighted the content that was pivotal in sustained revenue growth for the leading Scandinavian free-to-air and free-based television channels. Working with translators on scripting, I directed promos across a variety of different genres, working across all Viasat channels including History, Nature, Movies, Entertainment, Music and Kids channels.