GianMario Motta

Managing Director Europe | Luxury Brand Experiences | Experiential Marketing | Global Creative Production

Milan, Lombardy, Italy

About

Executive leader with more than 20 years of experience in the luxury, fashion and creative industries. Currently Managing Director Europe at Spring Studios, leading European operations across strategy, client development and production of complex brand experiences for global luxury and beauty brands. Proven track record in scaling international creative businesses, building high level client relationships and delivering high impact cultural, experiential and content programmes across multiple markets. Previously held leadership roles within Havas Media Group and Reply, developing strategic consulting and communication initiatives for leading luxury maisons including Zegna, Valentino, Panerai, Ferrari and Tod’s. Active mentor in the FashionTech ecosystem and guest lecturer in luxury management and digital innovation.

Experience

  • Spring Studios (Full-time · 9 yrs 6 mos)
    • Managing Director Europe
      Jan 2026 - Present · 6 mos

      Responsible for the strategic leadership and growth of Spring Studios across Europe, overseeing operations, client partnerships and complex experiential and content programmes for global luxury, fashion and beauty brands. Key responsibilities: • Leading European business strategy and market expansion across Milan and London • Managing senior client relationships with global luxury brands • Overseeing high profile brand experiences, fashion events and cultural programming • Driving new business growth and international partnerships • Leading cross functional teams across production, strategy and client services

    • Managing Director Italy
      Apr 2018 - Dec 2025 · 7 yrs 9 mos

    • Chief Business & Client Officer
      Jan 2017 - Mar 2018 · 1 yr 3 mos

  • Business Mentor at Styleit Accelerator
    Jan 2023 - Present · 3 yrs 6 mos

    Styleit is the new accelerator program of the CDP National Accelerator Network dedicated to startups that develop B2B solutions or services aimed at the FashionTech market.

  • Business Mentor @B4i - Bocconi for Innovation at Università Bocconi
    Jan 2023 - Present · 3 yrs 6 mos

  • Advisory Board Member at PHYD
    Mar 2022 - Dec 2023 · 1 yr 10 mos

  • EMLUX (Executive Master in Luxury Goods Management) Digital Identity Guest Professor at Università Cattolica del Sacro Cuore
    Feb 2016 - Mar 2022 · 6 yrs 2 mos