Geneva, Geneva, Switzerland
Accounts: PVH (Tommy Hilfiger and Calvin Klein), Sonos, Huawei, AB-Inbev - Central digital media planning with key partners such as Spotify, Deezer, Vevo, FB, Google etc... - Cross-channel digital strategies - Measurement strategies: campaign reporting and attribution modelling - European markets coordination - Managing a junior member of the team
- Media consultant (on & off) for multiple French and international accounts: clients from various industries especially fashion such as PVH (Tommy Hilfiger and Calvin Klein) and food like Picard Surgelés (premium French frozen food chain). - Experience across offline and digital media strategies with specialization in project management, branding and performance strategy - Expertise of digital and cross media channels - Expert teams coordination on cross media strategies, in particular digital (multi-device) : SEO, SEA, Display, RTB, Affiliate, Social media…
- Work on eCRM strategies for French and international accounts such as Nivea, Générale d’Optique, Canal + and Ouigo (SNCF, French railway company) - Digital project management : SEO, SEA, Social media, Affiliate - eCRM and digital media strategies - Community management - Creative project management : work with Art Directors, Copywriters and technical digital teams
- Community management, e-PR, e-reputation and influential strategies for French and international accounts: Whiskas and Pedigree, AIDES, SNCF, Cetelem, Nissan Europe... - Project management and social media expertise - In contact with influencers (French and international)
- « Festival Irlandays » web site creation (design, development, project management) for a French local authority : « Agglomération Les Portes de l’Essonne » - Digital projects and community management for Armania (ad agency) for multiple industries accounts (FMCG, luxury, health...).