Greater Barcelona Metropolitan Area
I built Muna Home from the ground up and run the business across sourcing, supplier management, product development, pricing, and operations. I work closely with manufacturers and partners in different markets, combining commercial decisions with day-to-day execution. My experience is practical, hands-on, and focused on building a business that runs efficiently and delivers quality.
Built and managed Muna Home, overseeing sourcing, product development, supplier relationships, pricing, and operations in the home décor sector. Worked directly with manufacturers and partners across different markets, supplying home décor products and supporting eCommerce and wholesale growth, including business with Zara Home (Inditex), El Corte Inglés, F. Schumacher, Patterson Flynn Martin, TK Maxx, H&M, and Amazon. Combined market research, quality control, and operational management to improve efficiency, product standards, and overall business performance.
• Successfully launched strategic accounts and partner sales tools across Italy, Spain and Portugal. • Demonstrated proficiency in utilising Salesforce as a key/superuser for Customer Relationship Management and possessed excellent cultural understanding while developing comprehensive project plans to support launching Salesforce, and ITSM - IT Service Management. • Conducted sales performance evaluations, and devised improvement strategies and recommendations based on market research, competitor, account, and partner sales process analysis. • Successfully achieved financial targets, produced business reports, and collaborated with finance and credit management. • Drove adoption of company programs amongst assigned accounts and partners by analysing partner needs, assessing processes, and delivering tailored advice and training. • Established and maintained productive relationships with accounts and partners via key personnel and influenced product take and delivery times to achieve company targets. • Successfully achieved financial targets, produced business reports, and collaborated with finance and credit management. • Drove adoption of company programs amongst assigned accounts and partners by analysing partner needs, assessing processes, and delivering tailored advice and training. • Established and maintained productive relationships with accounts and partners via key personnel and influenced product take and delivery times to achieve company targets.
• Utilised financial knowledge and expertise with the development team resulting in the expansion of credit card business. • Used multi-dimensional targeted communication methods such as cold calling and e-mailing to increase business opportunities by onboarding new customers. • Championed open communication, team working culture and other company values across the region. • Nurtured strong B2C relationships through excellent customer care, needs analysis and quick problem resolution resulting in returning customers and business development. • Researched and identified opportunities for account growth, account penetration and market expansion.
• Oversaw import and export of products between Spain and UK by agreed timescales, delivery deadlines and contractual obligations. • Improved efficiency of the Import-Export team through process improvements and high-quality training. • Identified expansion opportunities by researching potential customers and assessing new product quality requirements. • Reviewed quotations from suppliers for price and quality to ensure cost-effective choices, as well as sourced strategic purchasing of goods to ensure uninterrupted services. • Attended networking events to remain updated on new trends and expand business.