Basel, Basel, Switzerland
Experienced Global Commercial Leader proven to deliver sustainable top and bottom line growth and capability improvements across different industries (FMCG, Luxury Beauty, Consumer Health), channels (Mass retail, Drug-Perfumery, eComm/Amazon, Wholesalers, Distributors, Pharmacy) and geographies (Italy, Netherlands, Spain, EMEA, Global). Strong business sense with ability to turn data driven insights into immediate actions and joint value creation. Trustful, courageous, empowering and inspiring leadership style, combined with unique passion for people management and development. Commercial Leadership | Business Strategy | Sales Operations | Digital commerce | Trade & Channel Marketing | P&L management | Capabilities development |Multifunctional organization management
Relocated to Spain. Leading a Sales Organization of 50+ people and a sizeable business. Driving the Sales transformation in Spain by setting a new vision, designing and implementing a new Go-to-market strategy and Fit to win Organization. Covering ad interim the positions of Trade Marketing Head (H2 2000), and Portugal Commercial Lead (H1 2019)
Shaping and Implementing the Customer Excellence Program globally with focus on POS Strategy and Execution. In charge of re-designing the global i) CRM Program and ii) Sales Incentive Plan. Key countries Germany, France, Italy, Turkey, China, Russia Year 1, Mexico, Brazil, UK and Ireland, APAC, Canada, Spain Year 2. Delivered SoP of average 1% Net Sales yearly growth (index 200 vs initial target).
Responsible for the overall business plan sufficiency of P&G European Air Care (Ambi Pur/Febreze) business . Leading the go to market innovation strategy, in charge of portfolio and initiative management, pricing/promo/mix and shopper based design strategy.
Relocated to Geneva (CH). Leading the go to market strategy for Expert beauty ‘start up’ (Boots Laboratories and DDF brands) in Greater China and Western Europe drug and pharmacy channels. Launched Boots Laboratories in Iberia pharmacies reaching #2 in market position 3 months after start of shipments. Led the generation of 3 different launch scenarios for DDF in Greater China in alignment with local Team and after directly engaging with key Luxury Department Store Customer in Hong Kong.
In charge of sales, share and P&L targets. Defining the customer vision and strategy for joint value creation. Leading a Team of 34 employees of which 8 direct reports and 26 field sales reps. Delivered profitable share growth in NL. Best in class value share (IYA 104), profit levels (IYA 103) and progression in WE. P&G undisputed market leader in NL in share and sales fundamentals. P&G recognition shares received for the efforts in building capabilities and capacity within the Dutch Prestige Organization.