Gianluca Pica

Social Media Creative Team Leader | Creative Direction | Brand Storytelling | Event & Client Management | Fashion PR | Styling | Performance Arts

Warsaw, Mazowieckie, Poland

About

Creative professional working across social media, fashion and culture. Currently a Social Media Creative Team Leader at CCC Group, leading creative direction and content development while balancing instinct, aesthetics and structure. My background moves between fashion, art and production. I’ve worked with brands, creatives and public figures across social media, PR, events and visual storytelling, always focused on translating ideas into clear, cohesive narratives. I believe structure should amplify creativity, not limit it. Curious by nature, driven by aesthetics and culture, still learning - and intentionally not finished.

Experience

  • Social Media Creative Team Leader at CCC Group
    Aug 2025 - Present · 11 mos

    - Leading content strategy for social media across selected CCC Group brands. - Managing a creative social media team and overseeing daily content production workflows. - Developing concepts and visual guidelines aligned with brand identity and commercial goals. - Coordinating content creation from idea to publication in close collaboration with content, marketing and e-commerce teams. - Monitoring performance and optimizing content based on insights, trends, and audience behavior. - Managing Italian–Polish translations for HalfPrice, adapting brand communication for the Italian market.

  • Event Specialist & Showroom Coordinator at CONCEPT_11
    Dec 2024 - Aug 2025 · 9 mos

    - Managing the daily operations of Concept_11, a multifunctional event space, art gallery, and creative showroom. - Hosting and guiding potential clients through the space, leading venue presentations, handling inquiries, and supporting the negotiation process for events and private bookings. - Coordinating and supporting the organization of events, from space preparation and logistics to on-site execution, including collaborations with external event teams. - Overseeing the handling, installation, and repositioning of art pieces, including coordination of loading/unloading and spatial arrangement in collaboration with the space owner. - Contributing to the visual and design setup of the space through regular re-arrangements and curated layouts, based on trust in aesthetic judgment and spatial sensibility. - Supporting social media activities through Instagram Stories, visual content ideas, and occasional photography of artworks and the space for digital channels.

  • Vanda Novak (On-site)
    • PR Specialist
      Sep 2023 - Dec 2024 · 1 yr 4 mos

      - Managing PR activities with a strong focus on influencer relations, including PR gifting, seeding strategies, and product placements. - Coordinating sample loans for campaigns, editorial shoots, influencers, and media appearances. - Supporting the production of brand photoshoots and campaigns, assisting with on-set coordination, logistics, and workflow management. - Collaborating closely with the creative and marketing teams on social media content, providing aesthetic input and visual consistency aligned with the brand’s identity. - Maintaining relationships with stylists, influencers, and media partners to strengthen brand visibility and positioning.

    • Sales Associate
      Sep 2023 - May 2024 · 9 mos

  • Stylist at Freelance
    Jul 2024 - Jul 2024 · 1 mo

    Stylist for the music video project “zero dwa” by pik pik and Marianna Matyja.

  • Dancer at Freelance
    Apr 2024 - Apr 2024 · 1 mo

    Dancer with the group In The Deep, performing on Rai 1 in the TV program “Viva La Danza” by Roberto Bolle, presenting a choreography by Veera Kinnunen.