Madrid, Community of Madrid, Spain
Thanks to my experiences on the field and in Head Quarters, in both Financial and Consumer Services Industries, I have been improving my problem solving ability in a global approach and knowledge in the decision-making processes from different perspectives.
- Responsible for enhancing customer experience and driving sales across physical and digital channels. - Coordinate merchandising, commercial animation, and omnichannel customer experience strategies. - Implement omnichannel strategy tailored to market specifics, ensuring a seamless and consistent customer experience. - Promote a data-driven, customer-centric culture to guide operational decisions with a positive impact. - Develope in-store and digital customer experience, ensuring alignment with brand image and the customer journey. - Led and develop the Omnicommerce team, ensuring goal achievement and continuous skill improvement. - Collaborate with supply chain, offer, and service teams to deliver a smooth, omnichannel customer experience. - Continuously optimize key performance indicators (KPIs): NPS, conversion rates, profitability, purchase frequency, omnichannel engagement, among others. - Contribute to the company's digital commerce evolution and store concept strategy
- Managing a team of 25 people: 3 Team Leaders, 22 Consultants - Defining, creating and executing Business Growth Plan for E-commerce Area - Full responsability of Department P&L - Work closely with data, tech, products and strategy communities as well as client leadership and specialists’ teams - Build and manage relationships with relevant stakeholders and partners to ensure optimized and innovative e-commerce recommendations - Lead global and local Media E-commerce pitches - Coordination and leadership of Ecommerce Marketing Digital Projects over +40 clients: L'Oreal, Scalpers, Parfois, Pull&Bear, Decathlon, MaxMara Fashion Group, Valor, Mazda, etc - Ensure and measure the e-commerce campaign success, by determining key metrics, process of measurement and optimization - Ensure client satisfaction managing and developing client relationship - Proactively be on top of Ecommerce Marketing trends, latest features, trends and leading future growth strategies and opportunities
• Lead a pipeline of strategic sellers across EU to increase promotion adoption and commitment helping to meet/exceed yearly targets • Coordinating Promotion Events’ sourcing across Europe to ensure targets achievement and event success • Optimize and create scalable processes across all marketplaces reducing AMs effort and increase overall promotion results • Coordinate Promotions Events' sourcing with China's Promotion Team • Overachieved annual sales goal across EU: +150% vs target
• Identify, prospect and recruit high-potential sellers to Amazon • Effectively prioritize and lead a pipeline of sellers to consistently meet/exceed quarterly targets. 2019 Perf • Business partner for new sellers providing data-driven insights and advice to optimize sales on Amazon • Enable sellers to learn and master Amazon's tools and systems to become self-sufficient in handling their catalog, inventory and performance efficiently and to the required standards • Spot popular brands, trends, seasonal items and pricing to drive the growth of the category • Track and report business development results, analyse data, interpret reports and information for your portfolio of sellers
- Identify, prospect and reach out to new vendors, analyze their potential for Amazon. - Lead first steps, by cold-calling potential partners or attending commercial events and trade fairs, and confidently explaining advantages and benefits of partnering with Amazon. - Business consultant to new vendors and provide insights and advice. - Help new vendors to integrate their catalogue data into Amazon platform, master Amazon’s internal tools and train vendors on how to use these tools. - Plan, conduct, deliver and report analyses to understand the performance of recruited vendors. - Help to develop and improve recruiting and on-boarding processes, assist in removing any technical blockers and identifying technical improvement areas.
• Analysing data from previous commercial operations in order to maximize the results of future operations ensuring the correct organization of the campaigns, supervising all the production process • Increasing the knowledge of the market, making benchmarking actions, prices and best mix of product´s studies. Preparing commercial and sector´s studies in order to identify new business opportunities • Working with internal customers/stakeholders to understand requirements and prioritize appropriately. Acting as product champion and build effective relationships with key stakeholders
Mission: Pre-season and In-season product merchandising, business performance analysis, distribution and pricing for all BERSHKA’s menswear collections for Italy (BERSHKA’s 3rd Market with 36 opened stores / over €20 mil for 2015), Hungary (10 opened stores / over €10 mil for 2015) and Austria ( 7 opened stores / over €5 mil for 2015). • Definition of product selection for Italian market to ensure coverage of all market’s needs and profitability • Definition of assortment for each store to reach the optimal mix between historical sales, company’s key items and store’s needs • Dynamic assortment’s adjustments based on sales and new references (fast-fashion) • Detecting sales opportunities and inputs on product and market’s needs • Daily analysis of sales, margins and KPI’s from a macro and micro perspective (company to store), market studies and evolution • Decision-making and action plan’s set up on a regular basis to improve performance • Implementation of tests in the market to detect best practices (product assortment, visual merchandising, window dressing, selling points, fixtures…) • Training retail teams on product merchandising’s analysis and product management in store, best practices’ sharing • Frequent visits to stores and communication on a regular basis • Planning’s set up for new collection distribution to the store and ensure correct replenishment • Allocation of the right quantity of references to each store based on historic and needs, stock optimization in the area • Definition of discounts and mix of product for both promotion and sale • Product management and action takings per store: stock increases, stock relocation, replenishment, store’s opening
Mission: Selection and management of BERSHKA Woman and accessories collections for ITALY (BERSHKA’s 2nd market), (52 opened stores / €29 millions in 2014) • Permanent market analysis based on sales revenue (rankings, interpretation, reporting, sales equation…) • Improvements done based market results: stock relocation, best and drop references’ management, merchandising guidance • Collection selection for each boutique based on shop’s profile, historical and target sales analysis, buying petitions • Distribution planning of the collection during the season and sales period considering each shop’s problematic • Participation in the pricing strategy during promotions and sales period • Management of store openings: assignation, store’s mass plan capacity and delivery • Participation during the showroom: presentation of collection and strategy and face to face feedback • Close collaboration with different teams: store’s supervisors and country managers, advertising, merchandising, transport, warehouse, pricing • Problem solving in relation with product’s distribution management: replenishment, stock increases, references unblocking, merchandising