Gianfranco Traversa

Sales Manager EMEA | Leak Detection Solutions for Sterile Pharma, Biotech & Medical Devices | Ensuring Packaging Integrity and Patient Safety

Greater Madrid Metropolitan Area

About

Experience

  • Regional Sales Manager Europe at PTI - Packaging Technologies & Inspection
    Jul 2023 - Present · 3 yrs 1 mo

    Support sterile pharma, biotech, medical device and CDMO clients in implementing leak detection and packaging integrity solutions. Drive customer partnerships focused on compliance, risk reduction, and product safety. Deliver technical and strategic guidance on container closure integrity technologies. Develop and implement a comprehensive sales strategy aligned with the company's overall business objectives. Coordinate with sales, presales, and marketing teams to identify and capitalize on new business opportunities. Design and organize results-focused sales programs in support of strategic accounts and sales campaigns to drive sustained revenue growth. Lead regular business reviews and negotiations at the regional level, ensuring alignment with customer needs and company goals to maximize performance and opportunities. Provide valuable input to product management teams by identifying new markets, applications, product features, and competitive intelligence to inform product development and innovation. Oversee CRM KPIs, ensuring consistent tracking of activities and accurate reporting of performance metrics, aligned with forecast and sales revenue budget. Leverage CRM systems to optimize sales processes and drive better decision-making. Develop and execute a customer satisfaction-driven sales program that reinforces the company’s "Customer First" philosophy, strengthening relationships and fostering long-term loyalty. Consultative Selling Approach-Developing interaction within the structure of the client organization. Identify senior decision-makers (C-suite executives, department heads) and key influencers (managers, technical leads) and understand Accounts’ project scope and timelines.

  • Sales Specialist Italy at Flow Robotics
    Nov 2022 - Jul 2023 · 9 mos

    Business Development across the territory. - Building networks and developing relationships that can increase market awareness. - Identifying and selling to new customers. - Account-based sales (specifically selected segments / accounts). - Generating sales leads, which are further processed directly or in collaboration with distributors. - Communicating market information to distributors and the Sales Management. - Driving sales directly and through distributors to ensure opportunities are converted efficiently. Records sales activities in CRM. - Creating market knowledge of Flow Robotics in collaboration with HQ marketing. - Presence at trade shows. - Strategic selling, solutions selling and insights selling.

  • Territory Sales Account and Technical Specialist Toxicology Abbott, Abbott Rapid Diagnostics at Abbott
    Oct 2017 - Nov 2022 · 5 yrs 2 mos

    Reporting to National Account Manager, I am responsible of Point-of-care systems and HEIA, ELISA assays solutions with urine, oral fluid, blood matrices for clinical and forensic toxicology testing. Records sales activities in CRM (SalesForce).

  • Sales Account Executive at Alere Inc.
    Jan 2006 - Oct 2017 · 11 yrs 10 mos

    Microbiology, Infectious disease and cardiometabolic. Successfully implement sales, marketing and national account strategies as directed by Company management, act as a Company resource for contract negotiation, pricing, proposal, bid preparation and all customer follow up, proactively identify customer issues and resolve sales related difficulties, maintain superior market awareness by monitoring customer and competitor trends. Detailed responsabilities: To launch new products into existing markets and develop markets with new technology products. Focused in the selling process, with extensive skills in product technical features, clinical applications and capital equipment placement for group of products sold into a defined sales territory.Develop new business opportunities, identify and develop new and existing referral sources to develop successful referring relationships. Actively identify and generate prospects through strategic sales strategies focusing on customers in target markets. Work closely with national sales director to review opportunities and provide proactive, regular report on progress to goals. Maintain good working relationships with existing clients to enhance client retention and new sales through referrals and references. Create customer “evangelists” that will serve as reference sites, technical experts and symposium speakers on behalf of the new product and technology launches. Analyse territories for account opportunities; build Alere’s reputation (in conjunction with Marketing) by creating and presenting materials for tradeshows, symposia and society meetings. Conduct effective sales and product presentations to customers. Develop and maintain comprehensive clinical and technical knowledge of Alere’s products and competitive products including a thorough understanding each product’s features, strengths and appropriate usage. Ability to train local distributors.

  • Sales Representative at Olympus Europa SE & Co. KG
    Oct 2004 - Dec 2005 · 1 yr 3 mos

    Surgical Laparoscophy, Endoscopic in gynecology, Urology and General Surgery medical device. Prepare and carry on demo on the field, preparation and coordination of tender response and provide forecast data. Focused on selling process.