Barcelona, Catalonia, Spain
Enthusiasm, commitment, and growth are keywords that define me. I developed a thorough understanding of business intelligence, project management and digital strategies while working at Nestlé and Procter & Gamble. I have worked with multifunctional teams to lead initiatives in the direct-to-consumer eCommerce, Marketing, Finance, Sales, and Logistic fields. Certified in project management, with a Master of Science in Entertainment Business and a Bachelor of Science in Computer Science.
Managing IT portfolio for the Nespresso B2B business. In charge of the ideation and demand management process for initiatives impacting IT.
Controlling budgets, costs and inventory in the metalworking sector. • Funded new initiatives and on-going operations, securing budgets with the leadership team. • Analyzed variations in costs of goods, raw materials and services, producing weekly price lists. • Established the exporting process as well as the international cost of goods.
As a Project Director I oversaw the day to day activities for all the ongoing design and development work. I drove projects to completion through effective project planning, leadership and hands-on participation when needed. I had a close relationships with clients, contractors while coordinating jobs and responsibilities with the team. - Successfully managed projects in a wide variety of industries in multiple countries, with special focus in Venezuela and Spain. - Attended client meetings, conduct presentations to upper management and client concerning issues, scopes or projects. - Developed monthly status reports for internal and client teams - Guided and supported team members on how to navigate the industry guidelines and changes as well as promote individual career growth - Managed and achieved project profitability - Developed project management plan and structure to use for ongoing projects.
Leading most important initiatives in the finance and sales sector in the region, following a 5-step waterfall model. • Increased the productivity of vice-presidents by delivering the initiative P&G’s financial performance in One-Click. From conception to deployment, worked with IT teams to build internal apps displaying confidential Key Performance Indicators. Was in charge of the marketing activities to generate full adoption. Established an electronic magazine with tips on embracing new technologies to run the business; delivered using an email marketing approach. • Redesigned the ordering process for the Top P&G wholesaler in Brazil. Leveraged on business transformation to identify bottlenecks in current processes. Outlined the path to speed up the placement of orders by sales reps, securing budgets with the leadership team to update operations. • Led the portfolio management of top initiatives, reporting to the leadership team in the region.
Planning and executing initiatives for the shared services organization in North America. • Transitioned to P&G the eCommerce platform for the brands ZIRH and The Art of Shaving, keeping the online business running that is 5% out of sales for the male grooming category. Planned, executed and secured the budget for online marketing activities to increase the engagement with consumers.
Design, establishment, and management of the digital marketing strategy for feminine care brands in the teenage segment. • Led the first online strategy for teens in Latin America (beinggirl.com). • Link between external teams (creative and technical agencies) and P&G. • Negotiated and controlled budgets to develop, implement, and support online platforms. • Developed, managed and implemented promotional activities with trade marketing teams, generating awareness of the digital platform through local television shows. • Member of the team responsible of conducting the selection process of digital agencies in Latin America. • Nominated to Procter & Gamble special award on “Winning Consumer Driven Innovation.” • Led the business review process for key brands, including Always, Naturella and Tampax.