Abu Dhabi Emirate, United Arab Emirates
As Senior Vice President of Corporate Marketing & Communications at G42, the UAE’s leading AI and technology group, I oversee the company’s global brand, communications, and reputation strategy. My role focuses on shaping G42’s narrative and visibility across its diverse ecosystem of companies spanning AI infrastructure, cloud computing, healthcare, energy, and smart industries. With over 15 years of experience in technology marketing and strategic communications, I focus on positioning organizations at the intersection of innovation, geopolitics, and societal impact. My work combines strategic insight, narrative design, and behavioral analysis to shape positioning that builds trust, drives influence, and supports business growth. I lead a world-class team driving the Group’s communications across multiple dimensions: corporate reputation and brand positioning, strategic partnerships and commercial activations, thought leadership, global events, and media relations. I’ve helped orchestrate G42’s presence at high-profile platforms including the World Economic Forum, World Government Summit, AI Action Summit, and the UN General Assembly, while building enduring collaborations with tier-1 global media such as The Wall Street Journal, Bloomberg, TIME, Politico, Semafor and beyond. Bridging technology, business, and society, I’ve led joint marketing and communications initiatives with partners like Microsoft, OpenAI, NVIDIA, AMD, Cisco and Cerebras, as well as global commercial partnerships with Mercedes-AMG PETRONAS Formula One Team, UAE Team Emirates XRG, Expo 2020 reinforcing G42’s role as a trusted AI innovator driving cross-sector impact. I operate as a connector across levels and functions, with the ability of translating complex technical and commercial realities into clear, compelling narratives. This includes advising senior leadership and engaging at board or government level, while interfacing with product, engineering, and commercial teams to align strategic intent with external positioning. I am particularly interested in how AI is transforming communications itself, from insight generation to content creation, and in applying these capabilities responsibly to augment human decision-making and creativity.
Cognit is an end-to-end provider of Artificial Intelligence solutions based in Abu Dhabi and established in 2015 as a JV between Mubadala and IBM Watson. Leading the Marketing Unit: - Marketing Strategy Development and Budgeting - Omni-Channel Marketing Execution - Event Management - Offline-Online Content Marketing creation (PR, articles, white papers, infographics, video, charts) - Lead Generation Strategy to support Business Development - Reporting to C-Level Executives - Market Research and Analysis
Serviis aims to become the largest marketplace for professional services in the Mena region. We want to help millions of people to find the best service provider whether is a photographer, a plumber, a teacher or a personal trainer. We want to bring meritocracy and transparency into the inefficient service industry by transforming the way people look for services and the way service providers look for new customers. Main responsabilities: - Project and product management - Recruiting & training - Startup operations - Pitch to investors and potential partners Achievements: - Launch of Alpha test (Sept 2016): 1700 service providers in 3 months and hundreds requests - Finalist at Arabnet Riyadh 2016 - Finalist at IBM Smartcamp 2016 - Finalist at STEP Conference Dubai 2017 - Selected for acceleration program of KAUST/910ths + Grant - Launch of Beta version (April 2017)
PM for a short-term (6 months) project: Development of a retail mobile application for Facility Management Services. Main activities: - Market research and feasibility study - IT partner sourcing - Scope of work design - UX and UI study - Reporting and handover
I cofounded Fastfood4U, a crowdsourced food delivery platform launched in Venice metropolitan area in 2016. I developed the business and marketing plan for the startup, and supervised the launch of operations and marketing and communications strategy for the first 6 months. From 0 to 50+ orders/day and collaboration with well-known food retailers like BeFed, Galloway and others. https://www.google.it/amp/www.ilgazzettino.it/AMP/si_chiama_fastfood4u_www_fastfood4u_it_serve_ordinare_farsi_portare_a-1331999.html?client=safari