Spain
* C-level Engagement: Trusted advisor to founders, board members, politicians and executives, with a strong track record of building and nurturing long-term relationships across arts & culture, luxury, finance, and industry sectors across Europe and the Middle East. * Luxury Partnerships & PR: Proven record of collaborating with top luxury brands (Dolce & Gabbana, Chopard, Van Cleef & Arpels, TOD’s, BMW, Gucci, Salvatore Ferragamo). * Cross-Industry Partnerships: Proven ability to secure and grow strategic relationships across multiple industries, including banking (Intesa Sanpaolo, Fineco), investment (Mubadala, Gulf Capital), energy & utilities (General Electric, TotalEnergies, Enel, GS Energy, Dolphin Energies), and tech (G42). * Marketing & Brand Strategy: Led international rebranding projects, digital transformation, CRM and customer journey design. * Sales & Business Development: Consistently delivered double-digit revenue growth through tailored sponsorships, market access strategies, and high-impact client engagement. * Budget & Compliance Leadership: Hands-on management of multimillion-euro budgets with full compliance, reporting, and ROI accountability.
· Provides strategic advisory to the Superintendent, supporting the organizational restructuring phase and the optimization of internal processes across the Marketing, Audience Development, and Fundraising departments. · Delivers specialized consulting in marketing, communication, and fundraising, developing strategic guidelines and actionable plans to achieve the Foundation’s institutional and business objectives.
· Advising institutions and organizations on sales growth, marketing strategy, communications, and PR, with a focus on brand positioning and stakeholder engagement. · Leveraging 15+ years of international leadership to align business objectives with innovative, data-driven strategies that deliver measurable results.
· Reported directly to the Founder H.E. Huda Alkhamis-Kanoo and Executive Director, driving brand strategy, partnerships, and market growth. · Directed multimillion-dollar marketing & communications budget, ensuring compliance, resource optimization, and strong ROI. · Led and mentored a multicultural team across Marketing, Communications, Business Development, and Fundraising. · Secured and expanded partnerships with government ministries, embassies, institutions, executives, high-profile leaders, and top corporations, achieving a +150% increase in sponsorship revenues. Projects included: * Dolce & Gabbana: Delivered a 2-year market access and brand awareness strategy in the UAE. * Chopard and Van Cleef & Arpels: Curated bespoke cultural events and brand collaborations, creating experiences targeted at HNWIs and luxury clients, while amplifying the maisons’ visibility in the region. * Structured sponsorships and bespoke CSR-driven projects that engaged communities and youth, strengthening brand equity while delivering measurable social impact for leading corporations, including Mubadala (UAE’s sovereign investment company), G42 (global AI and technology holding), GS Energy (South Korea), Gulf Capital (alternative investment), Dolphin Energies (gas), and TotalEnergies (France). · Spearheaded a full rebranding of ADMAF and Abu Dhabi Festival, elevating their positioning as premier international cultural brands. · Led digital transformation: CRM, project management platforms, RSVP systems, and Digital Asset Management. · Oversaw ticketing and sales operations, achieving a 98% occupancy rate and a +16% revenue increase. · Abu Dhabi Festival 2024 awarded Best Classical Music Festival in the Middle East by BBC Music Magazine.
· Reported to the General Manager, leading the Marketing and Sponsorship & Fundraising teams with full budget ownership and compliance responsibility. · Designed and implemented brand and market strategies to expand reach, acquire new audiences, and increase stakeholder satisfaction. · Developed tailored sponsorship activations, co-branded campaigns, and exclusive client experiences that aligned luxury and lifestyle brands with La Scala’s cultural prestige with leading companies such as BMW, TOD’s, Banca Intesa, Fineco, Pandora, MAC, Collistar, Edison, and F.lli Branca. These initiatives generated an +80% increase in sponsorship revenues through new category segmentation and value-driven collaborations. · Reinforced allocation of public and private grants, enhancing assets and projects in innovation and tech. · Developed membership and corporate programs, securing major donations and launching digital fundraising platforms that generated recurring contributions and created added-value experiences for VIP clients and corporate partners. · Introduced Salesforce CRM, enabling customer profiling, automation and omnichannel campaigns. · Created and managed exclusive Alumni platform to reinforce long-term community engagement.
· Reported to the Superintendent, managing strategies and budgets for marketing, communications, and fundraising, while overseeing compliance and reporting for €14M in national funding. · Drove pricing, ticketing and subscription optimization, maximizing revenues and relationships. · Cultivated institutional relations at local, regional, and national levels, building strategic networks with political authorities and cultural organizations (museums, theatres, festivals, associations) to expand visibility, strengthen partnerships, and unlock new funding opportunities. · Collaborated with global maisons and leading corporations such as Gucci, Salvatore Ferragamo, Enel, General Electric, and Banca Intesa on CSR and branding initiatives, linking fashion and heritage brands with cultural excellence through sponsorships, bespoke events, and exclusive client hospitality programs. These projects strengthened brand positioning while fostering long-term partnerships. · Conceived and executed territorial branding projects with public institutions, generating +€4.5M in new revenue (Maggio Metropolitano, Maggio in Regione, Maggio Diffuso). · Coordinated creation of a new website and multi-channel marketing campaigns, enhancing sales and brand visibility.