Spain
Digital Media & Marketing Strategy | Tech Enthusiast | Musician | Yoga Teacher During 5+ years of professional experience in multinational environments, I specialised in digital media and marketing strategy, partnership, and consultative sales. I supported partners in driving impact through tailored solutions, managing and developing sales cycles through strategic planning, discovery and bespoke value proposition. I am a fond believer in team work and cross-functional collaboration. I aim to balance data-led performance with responsible, purpose-driven storytelling. My personal approach is rooted in the conviction that business can & should be a force for good. Outside of the office, I’m passionate about music (15y on the guitar and counting!) and well-being. As a certified Yoga Alliance teacher, I strive to make the benefits of Yoga accessible to all. I advocate for mindfulness and regenerative practices, both on the mat and in how we work, interact, and live.
Online Branding and B2B Performance Marketing across online channels. Empowering people to a more conscious way of consumption 🌱
Travelling 1. Practicing humility and patience through Karma Yoga in Karpathos, Greece 🌊 2. Learning the healing power of sound and silence through Hatha and Pranayama Yoga in Pokhara, Nepal 🏔️🇳🇵
• Empowering partners by consulting on how to leverage TikTok’s proprietary data, measurement, and TikTok for Business Ad technology to deliver meaningful business outcomes. • Responsible of end-to-end of global campaigns for App & Web performance advertisers, from media and creative strategy, planning, delivery, troubleshooting, optimization and post-campaign analysis. • Leading with a consultative, solution-selling approach, I built strategic global partnerships, drove growth, and created scaled ROI-positive marketing strategies based on client needs. • Directly collaborated with cross-functional as one team, including measurement, product, marketing, legal, among others. 🚀 exceeded 7-digit $ quarterly sales quotas (e.g. 117% in 2024)
• Core responsibility: Media strategy and planning, campaign optimization and post-campaign analyses, troubleshooting, and account management for 20+ Automotive Brands, supporting the team in generating xM$ in Ad Revenues; building and deepening relationships with brand and agency reps • Cross-Functional contribution: Supported Client Solutions onboarding program, devising and holding +5 trainings; streamlined collaboration & processes of Southern Europe Data to Insights team, managing the transition from India to European Ad Operations team; supported Brand Strategy in crafting tactical decks (Narratives, Calendars) to support sales pitches 🎯 overachieved 5 (out of 6) bimonthly sales targets (2022) 🏆 received peer recognition, i.e. 4 spot bonus awards in the first 5 bimonthly periods
• Managed prospect leads pipeline via LinkedIn Sales Navigator and Excel for effective client engagement • Ownership of client newsletter engagement and analytics for a list of +20k subscribers (via MailChimp) • Conducted marketing research to identify new business opportunities, reporting to CEO