Stockholm, Stockholm County, Sweden
Intrapreneurial leader in digital innovation, business and brand development with 20+ years of experience in hospitality, FMCG, retail, tech, finance, fashion, and beauty. I drive growth by creating insight-driven omnichannel platforms, websites, and mobile apps and customer experiences leveraging relevant technology to position brands as industry leaders. For 15 years, I’ve directed end-to-end customer journeys—encompassing omnichannel orchestration, digital development (web/app and other tailored solutions) , brand growth, marketing, and sales via online and mobile apps —delivering loyalty-building, high-growth experiences leading to 100 % growth per year, 70 % increased MQL, increased NPS +76 % in one year, over 500% ROI of PR initiatives, 135-200 % increase of brand awareness. Mission: To future-proof businesses by integrating customer insights, CX, technology, and strategy across e-commerce, omnichannel commerce, brand, marketing and business intelligence. I bridge commercial and IT, driving brand development, revenue growth, and NPS, while serving as a trusted board member and strategic advisor. Career Highlights International Leadership and P&L responsibility: C-level roles at brands like Absolut Vodka, Nespresso, Coca-Cola Europacific Partners, HTL Hotels, Manolo Blahnik, Scandic Hotels, and consulting experience at BBH, Publicis Groupe, and HiQ. Leadership Style: Empathetic, results-driven leader, managing up to 10 direct reports and overseeing a 60-member digital team to exceed targets and foster innovation. Renowned Speaker: International keynote speaker on brand and digital strategy, with a focus on future-focused brand development and innovation. CMO Goes Tech Founder: Established a network of 1,000+ members in 10 countries, dedicated to transforming the CMO role through advanced tech and redefining the customer experience. Key Specialties Executive Leadership & Board Roles: 10+ years in executive and board roles, driving high-ROI brand development. Customer-Centric Innovation: Expertise in digiphysical experiences, product/service design, and CRM - martech, brand development. Digital Transformation: Skilled in digital strategy, e-commerce, and app development. Strategic Insights: Proven ability to reshape organizations, enhance customer segmentation, and develop innovative business ideas and marketing.
Honored to share that I’ve been elected as an alternate board member (suppleant) of Korall Group Thank you to the board, the nomination committee, and all shareholders for your trust and confidence. I look forward to contributing with my experience in business development, innovation, customer experience, and brand development. As a board member, I look forward to working closely with my fellow board members, management, shareholders, and franchisees as we collaborate to achieve our common goals. Korall Group is building an ecosystem of services that enable people to achieve more sustainable and independent living. Portfolio and associated companies include: • Svensk Fastighetsförmedling – one of Sweden’s leading real estate agencies • Ordna Bolån – a digital mortgage broker simplifying home financing • House:ID – a platform that gathers all key information about your home in one place Looking forward to the journey ahead. Håkan Hellström Stefan Andersson Nils Carlsson Caroline Farberger Jan Prokopec Anders Lewén Liza Nyberg Jenny Dunér https://lnkd.in/d7_D9p5M
Recognized as one of Sweden’s leading CX experts. Supporting organizations with customer experience, innovation and business development assignments as part of the Custellence Experts Network. Strategic and innovative leader with a strong track record of driving customer-centric business transformation, digital growth, and brand development across multiple industries. I thrive at the intersection of business, marketing, and technology – helping organizations unlock growth by putting the customer experience at the heart of strategy. I have led transformations for both global brands and fast-growing companies – including Nespresso, Coca-Cola, Absolut Vodka, Clarins, Scandic Hotels, DBT Capital, and Kronans Apotek – where I have built new concepts, scaled digital platforms, and created measurable business impact. My experience spans hospitality, retail, finance, and healthcare, always with a focus on combining data, insights, and creativity to deliver value. As part of the Custellence CX Experts Network, I am available as a consultant to support organizations on their customer experience journey – from insight and strategy to execution and measurable results. 🔹 Customer Experience & Service Innovation 🔹 Digital Transformation & Omnichannel Strategies 🔹 Leadership & Organizational Development 🔹 Brand Development & Growth Strategies 🔹 Commercial Strategy with Proven ROI I believe true business transformation happens when strategy and execution align around the customer – creating solutions that are not only innovative, but also sustainable and profitable.
As an executive consultant via CMO goes TECH, I focus on helping businesses enhance customer experiences and relationships in addition to unlock growth opportunities through strategic initiatives. Optimized customer experiences (CX) Omnichannel strategies and customer journey optimization Martech coaching Interim CMO services CRM Loyalty concepts With a strong emphasis on delivering measurable business value, I work to create tailored strategies that drive sustainable growth and long-term success for our clients. 6 months contract.
As an executive consultant via CMO goes TECH, I was brought in to enhance Pion Group's different brands (PION, Poolia, Uniflex and QRIOS), through web and Martech solutions, brand development in addition to driving leads for both customers and candidates. The company needed a central digital and marketing team for collective growth and taking the different brands/companies to well needed higher level. I built a cohesive team, established an efficient process and collaborated with all stakeholders and departments in addition to identifying relevant agencies, technologies and strategies to improve customer and candidate experiences - communication strategies, identification of personas, value proposition, new brand identities, requirement specifications for website development. Analyzed marketing data to identify trends and develop insights that informed future marketing decisions.