Milan, Lombardy, Italy
I left my country in 2016 to join one of France’s top engineering schools, and found myself in the dreamy world of fragrance product development. Over the past seven years, I’ve collaborated with perfumers, designers, and inspiring experts to craft fragrances that resonate with today’s consumers. Today, I lead international fragrance development across luxury and fine fragrance portfolios, working end-to-end from creative vision to global launch. My experience spans cross-market portfolio strategy, olfactive development, team management, cross-functional leadership, and international market execution. Through this journey, I’ve discovered what drives me most: 𝐞𝐦𝐨𝐭𝐢𝐧𝐠 and evoking emotion, 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 through any medium, and 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐧𝐠 to foster safe, joyful, and inspiring work environments. Looking back, my unconventional path has shaped who I am. I’ve learned that taking risks, exploring possibilities, and dreaming differently is what truly fuels me.
𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭 • Redefined the Devotion master plan • Secured the brand’s first WW Sephora avant-premiere with the launch of YOUR DEVOTION • Introduced the Velvet Collection to Sephora US • Introduced a new luxury segment with the Re-Edition Collection • Tripled the performance of the Velvet Collection within the portfolio versus 2022 • Led and developed a team of 3, delivering accelerated growth across the Devotion franchise and Luxury Collections 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 • Launched Velvet Crystal Smoke, Velvet Honey Santal (Accademia del Profumo 2026 finalist) and Velvet Passion Oud (#7 in Sephora MEA at launch) • Launched Sicily Re-Edition and Masculine Re-Edition • Launched YOUR DEVOTION and oversaw the development and launch of MY DEVOTION and Devotion For Men Parfum (ADP 2026 multi-category finalists), driving U.S. growth up to +70% in 2025
𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 • Led the review and redefinition of the strategy and 3-year master plan for the luxury and niche segment • Led the revamp and relaunch of the Velvet Collection • Developed the Art of Matching & Layering, a 360° experiential approach • Accelerated launch performance through new trial tools, discovery formats, and GWPs • Managed and mentored 2 interns over 2 years, one at a time, leading to permanent hires 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 • Launched Velvet Infusion (#1 Americas and APAC) and Velvet Zafferano (#2 WW) • Introduced the Velvet Collection Art of Home Scenting • Co-developed the Precious Jewel Cage & Luxury Perfume Trunk in collaboration with Fashion and Fine Jewelry teams • Rolled out regional collectors’ editions and limited releases
S2 – Classique–Le Male & La Belle–Le Beau Ranges 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 • Led the management and development of the Classique–Le Male and La Belle–Le Beau franchises • Led the repack strategy and punctual commercial animations across both ranges • Managed and mentored 1 intern, supporting their professional growth 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 • Led the launch of Le Male Elixir • Oversaw the launch of La Belle and Le Beau – Paradise Garden ⸻ S1 – Promotional Offers & KCP Animations 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 • Repacked and relaunched Gaultier², a brand heritage fragrance • Developed and rolled out new all-year and KCP gift sets and GWPs • Led multiple KCP and tactical shoots • Defined the brand’s new ESG positioning and corporate AD
2020–2021 – Evidence Range & Pleines Natures Collection 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 • Managed over 50% of the portfolio business, driving strategic growth and performance • Delivered the brand’s first collaboration, Comme une Evidence by Sacrée Frangine • Led the development and launch of the Pleines Natures collection • Pioneered the launch of the brand’s first solid perfumes within the collection • Managed and mentored 4 interns over 2 years, one at a time, contributing to their development 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 • Led the launch of L’Evidence and the revamp and relaunch of the Evidence range • Launched Sur La Lande, Voile d’Ocre, and Verte Envolée ⸻ 2019–2020 – Love Range & Holidays KCP Offer 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 • Led the launch of Mon Rouge! and the repack of the Love range, with Mon Rouge! becoming the franchise’s best-seller • Developed and launched new Holiday gift sets and the My Vanilla Garden limited-edition capsule • Managed and mentored 1 intern