Ghadi Asatsa

Strategy & Enterprise Development | Research & Business Analysis| SME Diagnostics | Ecosystem Mapping | Program Design & Partnerships

Nairobi County, Kenya

About

I'm a strategy, research and enterprise development consultant who helps organisations understand complex problems before deciding how to solve them. My work combines research, business analysis and programme support to help clients strengthen businesses, design better programmes and make informed decisions. I enjoy assignments that require understanding how organisations, markets and ecosystems function, identifying what is getting in the way, and translating evidence into practical recommendations. Although much of my recent work has been in circular economy, regenerative agriculture, entrepreneurship and innovation ecosystems, I consider myself sector agnostic. My approach transfers across industries because it focuses on understanding systems, people and processes. My experience spans ecosystem mapping, stakeholder analysis, SME diagnostics, operational reviews, qualitative research, programme coordination, partnership development and proposal development. I have worked with SMEs, consulting teams, donor-funded programmes and innovation support organisations across East Africa, contributing to assignments ranging from business diagnostics and ecosystem research to enterprise development and programme implementation. I'm interested in work at the intersection of program management, enterprise development, investment readiness, operational diagnostics and evidence-based decision making. I'm looking for consulting opportunities, contract work, fractional roles and full time work. Over time, I hope to specialise further in enterprise diagnostics and due diligence, helping businesses become genuinely investment-ready while supporting funders to make more informed investment decisions. I hold a Bachelor's degree in Counselling Psychology and am currently pursuing an MBA at Strathmore Business School alongside a Certificate in Data & Business Analytics. Together, these have strengthened my ability to combine qualitative insight with structured business analysis. Areas of interest • Enterprise development and SME growth • Business diagnostics and operational reviews • Strategy and business analysis • Ecosystem mapping and stakeholder engagement • Research and programme evaluation • Innovation and entrepreneurship support • Partnership development and proposal development. I'm always happy to connect with organisations and teams working on enterprise development, private sector development, innovation, research, strategy and ecosystem building.

Experience

  • Research & Business Analysis Consultant (Independent) at Freelance
    Mar 2025 - Present · 1 yr 5 mos

    - Provide consulting support across business diagnostics, qualitative research, ecosystem analysis, strategy and concept development for SMEs and consulting teams. - Conduct operational assessments, stakeholder interviews and business analysis to generate practical recommendations for clients. - Develop reports, proposals and other decision-support materials for enterprise development and donor-funded initiatives.

  • Associate Programs Officer at Impact Hub Nairobi
    Nov 2023 - May 2026 · 2 yrs 7 mos

    - Supported the design and implementation of entrepreneurship, circular economy and innovation ecosystem programmes through research, coordination and stakeholder engagement. - Led and contributed to proposal development, donor intelligence and partnership-building efforts to support resource mobilisation and programme growth. - Coordinated multi-stakeholder activities, documentation and reporting, translating programme insights into evidence for learning and decision-making.

  • Business Strategy Manager at KNIGHTS ENERGY KE
    Feb 2023 - Jul 2023 · 6 mos

    -Co-designed and implemented the market entry strategy for a 66-vehicle electric mobility fleet, aligning business models with customer needs and asset performance. -Supported the establishment of the e-mobility business unit through operational systems development, partner coordination and team onboarding. -Monitored operational performance and analysed fleet data to inform business model refinement and improve service delivery.

  • Project Assistant at Tristar Global Logistics
    Nov 2019 - Jan 2023 · 3 yrs 3 mos

    - Coordinated administrative, logistical and operational support across projects spanning Kenya, Somalia and Canada. - Supported proposal development, procurement processes and bid submissions for UN and other donor-funded opportunities. - Managed project documentation, reporting processes and consultant coordination to support efficient project delivery.

  • Project Officer at K- Rep Development Agency
    Feb 2016 - Dec 2016 · 11 mos