Karāchi, Sindh, Pakistan
As the AVP of Marketing Ops at Salsoft Technologies, I lead a team of over 50 professionals who plan, execute, and optimize social media campaigns and initiatives for clients across 20 different industries and regions. I oversee the quarterly target setting, performance assessment, and reporting for the marketing ops department, ensuring alignment with the company's vision and goals. With a Bachelor in International Business Administration & Marketing from Limkokwing University, I have a strong academic and professional background in branding, design, and marketing strategies. I have helped thousands of SMEs and large-scale firms activate and enhance their online presence with a goal-driven approach. I have also earned multiple certifications from Google, Accenture, and HubSpot in digital marketing, inbound marketing, and digital skills. I am passionate about leveraging digital technologies and platforms to create impactful and scalable solutions for legacy brands and SMBs.
Set the foundations of a full-service marketing agency for home services businesses based in North America. Offering strategic planning and implementation of digital marketing and scalability to partners and helping making them become the first choice for their consumers.
• Planning, assessing quarterly targets with SMM production leadership and sales teams. • Making recommendations to improve department workflows while facilitating production managers in implementation. • Ensuring company policies are communicated clearly across the marketing ops teams and monitoring adherence on a regular basis. • Maintaining and reporting monthly profit & loss statements along with project inflow and outflow reports. Ensuring actionable quarterly data is provided to the management so improvements and optimizations can be done while projecting revenue targets as well. • Developing and implementing performance metrics and KPIs to track the effectiveness and success of marketing ops teams. Regularly reviewing data and identifying areas of improvement. • Reporting and forecasting, hiring needs, appraisals and other resource related matters to the VP – Marketing Ops. • Working closely with marketing ops team in shaping corporate communication strategies for the company and aligning social media activities with broader marketing and business objectives. • Facilitating crises management efforts and monitoring online assets for potential reputation issues. Planning strategies and protocols to properly mitigate and address negative situations that may arise with the company’s online presence.
• Sharing projections, reports & forecasts with VP - Marketing Ops. • Managing and Coordinating with Tier-1 clientele to ensure clear project cycles with social media managers, project managers, account managers and clients. • Developing quarterly performance and retention target plans and assessing performance metrics for social media marketing team. • Reporting and forecasting, hiring needs, appraisals and other resource related matters to the VP – Marketing Ops. • Working closely with marketing ops team in shaping corporate communication strategies for the company and aligning social media activities with broader marketing and business objectives. • Facilitating crises management efforts and monitoring online assets for potential reputation issues. Planning strategies and protocols to properly mitigate and address negative situations that may arise with the company’s online presence.
• Develop clear project plans, including timelines, roadmaps and resource allocation. Coordinate and lead assistant project managers and coordinators to ensure effective execution of social media campaigns and initiatives. • Providing guidance and mentorship to junior team members. Ensuring their development, understanding of the department’s values and protocols and their growth. Delegate tasks, set expectations and conduct performance reviews. • Work with senior management team to develop social media strategies that align with the client’s goals and objectives. Identify target audiences, key messaging and primary copy. • Discussing and pitching planned strategies to clients on regular basis to ensure right expectations are set while also making sure sales targets for the SMM service are met. • Assisting clients who want to be involved in developing their social presence by educating them about what platforms are relevant to their business to understanding metrics and managing their online community. • Periodically review and analyze performance of internal team members to plan individual growth plans, offer guidance, recommend remedies and improvements.
At Salsoft technologies, my initial job description involved developing and formulating content for websites and collaterals that we developed for our clients. However, today I work alongside the Marketing HOD to coordinate our design unit which includes Web Developers and Graphic Artists and Content Developers. I have been involved in offering creative advice to the design unit and have been working alongside my team to develop strategic marketing initiatives to promote sales leads for our firm.
Initially leading the revaluation campaign Where with help of a team and the sales department we had to renegotiate business percentages with restaurants. We successfully incremented our revenue streams. Later designated about 40 clients to work with, I made routine visits to the Restaurants and managed marketing for their delivery section and streamlined their operations with Foodpanda.