Greater Philadelphia
Struggling with weak LinkedIn profiles and ineffective B2B social selling? Not building the right connections or gaining industry visibility? I help you elevate your LinkedIn personal branding with compelling content and expert ghostwriting—driving more engagement, leads, and conversations. 📞 (215) 817-4085 ABOUT GERRY MORAN With 30+ years of leadership experience, I've helped global brands (Kodak, Purina, HBO, IKEA, SAP, Cognizant) and higher education (Temple University) master B2B social selling and LinkedIn personal branding. At SAP, I built their social selling program, training 25,000+ sales professionals. I've also led North American and global social media operations at SAP and Cognizant, working directly with C-suite leaders. WHAT I OFFER I connect your strategy with LinkedIn execution. I equip sales teams, executives, and thought leaders with the tools to build authority, spark engagement, and drive business on LinkedIn. Whether you're a CEO, sales leader, or subject matter expert, your LinkedIn presence must generate leads, conversations, and credibility—not just exist. Success comes from looking the part, sharing compelling insights, and engaging the right way. I help ensure you do exactly that. HOW I CAN HELP I specialize in: ✅ LinkedIn profile optimization for authority and visibility ✅ LinkedIn content ghostwriting to amplify your voice ✅ B2B social selling training to drive leads and engagement Think of this as the missing piece in your LinkedIn strategy—the air cover that turns presence into impact. Let’s make your profile work for you. LET'S GET STARTED 📌 Schedule time: calendly.com/marketingthink 📌 Email: [email protected] 📌 Phone: 📞 (215) 817-4085 📌 Web: Marketingthink.com Let's solve problems, seize opportunities, or plan your next big move. Reach out today!
I help executives, sales teams, and brands turn LinkedIn into a powerful influencer, engagement driver, and business growth driver. Whether through B2B social selling programs, executive thought leadership, or LinkedIn content ghostwriting, I craft strategies that build authority, generate leads, and foster genuine business relationships. My 10+ years of hands-on program building and training at SAP and Cognizant give me deep expertise in creating scalable, high-impact LinkedIn strategies that drive measurable results. WHAT I DO 🔹 LINKEDIN PERSONAL BRANDING I position executives, CMOs, B2B sales teams, and thought leaders as industry authorities through LinkedIn profile optimization, content strategy for LinkedIn, and brand storytelling on LinkedIn. My approach builds credibility, enhances engagement, and fuels LinkedIn influence growth. 🔹 LINKEDIN CONTENT GHOSTWRITING Busy leaders don't have time to craft high-impact content—but I do. As a LinkedIn content ghostwriter, I create CEO LinkedIn content, B2B LinkedIn copywriting, and authority-building content that works with the LinkedIn algorithm strategy to maximize reach and engagement. 🔹 B2B SOCIAL SELLING & TRAINING I train sales teams to master B2B social selling by refining their LinkedIn sales strategy, improving digital sales prospecting, and using relationship-based selling to drive conversions. As a LinkedIn expert, I teach social selling best practices that help teams optimize LinkedIn outreach strategy and lead generation on LinkedIn. HOW I HELP ✔ Corporate LinkedIn training for teams looking to enhance their social selling impact ✔ CMO LinkedIn strategy to position marketing leaders as industry voices ✔ Executive ghostwriting for thought leadership that drives real engagement ✔ Sales team enablement to boost prospecting and buyer relationships Let's connect if you're ready to transform LinkedIn into a business growth engine!
I built and led Cognizant’s global social media program, scaling it from 3 to 14 team members and growing followers from under 1 million to 5 million+. With expertise in B2B social selling, executive thought leadership, and LinkedIn content strategy, I drove engagement, brand awareness, and lead generation on LinkedIn while positioning Cognizant as a Tier 1 tech consulting firm. KEY ACHIEVEMENTS 🔹 BRAND INFLUENCE & GROWTH ✔ Developed a LinkedIn brand strategy that increased followers 12X to 4.5M—without paid marketing. ✔ Boosted LinkedIn influence growth, exceeding industry engagement benchmarks by 13X. 🔹 SOCIAL SELLING & EXECUTIVE THOUGHT LEADERSHIP ✔ Built an executive ghostwriting program for C-Suite leaders & SMEs, enhancing CEO LinkedIn content and industry positioning. ✔ Designed and launched corporate LinkedIn training, enabling teams to master relationship-based selling, LinkedIn sales strategy, and digital sales prospecting. 🔹 CONTENT & ENGAGEMENT STRATEGY ✔ Created a LinkedIn content ghostwriting pipeline, delivering 15K+ posts annually across 80+ channels. ✔ Established KPI reporting, social listening, and insights frameworks to inform CMO LinkedIn strategy and drive thought leadership for sales. 🔹 EMPLOYEE ADVOCACY & SALES ENGAGEMENT ✔ Launched Cognizant’s social selling best practices and LinkedIn outreach strategy, equipping employees with skills to build buyer relationships. ✔ Developed a center of excellence for on-demand resources, LinkedIn profile optimization, and training on LinkedIn authority building. My work helped transform Cognizant’s B2B LinkedIn marketing and social selling strategy, establishing scalable models for lead generation, executive engagement, and authority-building content.
I built and led SAP’s B2B social selling and LinkedIn personal branding programs, driving executive thought leadership, digital sales prospecting, and content strategy for LinkedIn. I launched SAP’s global social selling initiative, training 25,000+ sales professionals in LinkedIn sales strategy, relationship-based selling, and LinkedIn outreach to accelerate lead generation and revenue growth. KEY ACHIEVEMENTS 🔹 SOCIAL SELLING & SALES ENGAGEMENT ✔ Designed and launched SAP’s B2B social selling program, helping sales teams master Sales Navigator, LinkedIn engagement strategy, and building buyer relationships. ✔ Developed social selling best practices that increased lead generation on LinkedIn and improved digital prospecting effectiveness. 🔹 EXECUTIVE THOUGHT LEADERSHIP & LINKEDIN PERSONAL BRANDING ✔ Created LinkedIn personal branding frameworks to position SAP leaders as industry authorities. ✔ Led executive ghostwriting efforts, crafting CEO LinkedIn content and authority-building content to drive visibility and credibility. 🔹 CONTENT STRATEGY AND SALES GROWTH ✔ Scaled SAP’s brand storytelling on LinkedIn, producing high-impact thought leadership writing that increased engagement across global markets. ✔ Built a LinkedIn algorithm strategy to optimize content reach and impact, significantly boosting SAP’s LinkedIn influence growth. 🔹 CORPORATE LINKEDIN TRAINING & LEADERSHIP STRATEGY ✔ Established corporate LinkedIn training for sales, marketing, and leadership teams, providing playbooks on profile optimization, content strategy, and digital networking. ✔ Developed CMO LinkedIn strategy to align content with business goals, enhancing SAP’s reputation as a thought leader. My work positioned SAP at the forefront of B2B LinkedIn marketing, ensuring scalable success in executive thought leadership, social selling, and LinkedIn authority building.
I led the digital marketing strategy for our agency's largest client, Meijer, a top 100 US retailer. I created and executed social media content and engagement strategies that helped gain 200,000 social opt-ins over 12 months. I also led the development and launch of the social media gaming site www.meijerpets.com, a comarketing venture with Meijer & Nestle Purina. NOTE: This agency is no longer in business.
I taught undergraduate and MBA marketing courses at this nationally recognized business school using social media, blogging, and in-class workshops to highlight digital's role in marketing strategy and execution. I also served on the St. Joseph's University Haub School of Business Marketing Advisory Board—driving curriculum policy decisions and mentoring current marketing students.