Singapore
As an outcome-driven, customer-facing professional offering 15+ years’ executive leadership success, I have built a record of surpassing set goals and milestones by creating, launching, and sustaining creative traditional and digital marketing and business operational solutions across sizable APAC territories. By launching first-ever business models throughout APAC regions, I have contributed to many top-tier brands in extending their marketing content to international levels. Owning talents in launching profit-generating marketing campaigns, managing client accounts/relationships, and directing programme management, I forge critical relationships with internal/external teams; I deepen strategic relationships and grow corporate advantages via astute portfolio management, novel APAC process establishment, and crafting a continuous improvement culture. Seeking to overcome complex barriers and resolve operational issues, I am equipped to get the job done, not matter what product/service I am selling and/or directing. ✬ Highlights ✬ ➞ Brand Localisation and Globalisation expertise across many industries including property management, retail, finance, pharmaceuticals, IT, fast-moving consumer goods/consumer packaged goods (FMCG/CPG), automotive, and luxury & hospitality. ➞ Skill to evaluate, score, and evolve processes into impactful marketing resources that support the delivery of brand stories to millions of people worldwide. ➞ Won 11 new opportunities via unique, competitive pitches and increased revenue by 40% and profitability by 20%. ➞ Flipped P&L from red to black ($7M+ revenue). ✬ Skills ✬ ⚡ Strategic & Tactical Leadership ⚡ Innovative Intergrated Solutions ⚡ Engagement Tool Management ⚡ Client Services / Top-Tier Consulting ⚡ Traditional & Digital Advertising Experienced ⚡ Web Development Technologies / Design Lifecycle ⚡ Issue Tracking & Resolution ⚡ Multi-Million-Dollar Project Management ⚡ Advanced Account Management & Strategy Creation ⚡ Market Segmentation / Cross-Channel Campaigns ⚡ Organisational Leadership ⚡ Advanced Operational Budgets / P&L / Cost Reduction
As part of the Global Executive Leadership Team, I work alongside the Global CEO to set the growth, culture and goals of April Six Singapore ensuring transparent reporting on key performance indicators and business objectives in monthly board meetings and bi-annual leadership forums. ★ Foster collaboration and integration with both UK and US-based creative, strategy and operational teams. ★ Directly managed and implemented brand marketing and reputation building efforts, especially with Media and Data Driven partners, and hosting networking events. ★ Lead efforts to hunt for new business while developing and servicing opportunities with existing clients. ★ Cultivated a curious and open minded leadership style, encouraging continuous learning and exploration of new ideas.
Played a pivotal role in driving market expansion, fostering industry relationships and contributing to the company’s innovative and dynamic culture. With the focus on developing direct relationships with brands while nurturing partnerships with key platforms such as Facebook, Google, TikTok, and advertising and production agencies regionally. ★ Managed key client relationships to ensure repeat business rates and securing recurring revenue. ★ Established relationships with creators in the region to continuously provide efficiency to clients both from a cost and GTM perspective. ★ Successfully negotiated commercial agreements and driving adoption of innovative technology and approaches amongst clients and creators. ★ Continuously provide suggestions and feedback to the product team, to improve the platform and offerings for clients and creators. Key Clients: Procter & Gamble, Circle Asia, Oddle Eats, Bytedance, Hilton Hotels & Resorts, and more
As a marketing executive, I deliver strategic oversight and direction of sales, development, and improvements across a scalable portfolio of marketing solutions. I specialise in transcreations, content creation, production services, and web-managed services and maintain knowledge of best-in-class marketing solutions to ensure optimised business development and consistent growth of client KPIs. Success: ★ Sell company marketing solutions while concurrently leading pre- and post-sales support and leadership consultancy; actively mentor, track, and coach the sales team, in addition to, meeting/exceeding personal executive goals. ★ Catalyse operations for my clients by streamlining and bolstering content localisation to assure content relevancy and cultural fit driving quality, optimised solutions that resonate with local market audiences. ★ Working closely with the client in managing, producing / editing and publishing their digital content across different countries. This includes ensuring content is Search Engine Optimised for each of the markets that is rolling out the content. Key Clients: Huawei, Twilio, Forsmen & Bodernfor, and more.
In this role, I owned the creative project lifecycle including the BAU scope of work, new business development, and pitch creation and facilitation. I provided strategic consultancy on essential resource creation and management using diverse methodologies customised to client needs. Using interpersonal skillsets, I forged strong relationships with client teams, local creative marketing agencies/vendors, and global-dispersed internal teams. Administered many budgets including project-specific financials and P&L strategy management for the Singapore office. I was also recognised as subject matter expert (SME) who bridged gaps between internal departments, creative teams, and client’s target audiences. Success ★ Served as Client Lead for top-tier accounts such as Hilton, preserving both company’s and client’s brand. ★ Managed and implemented the global rebrand exercise for Hilton Hotels & Resorts regionally, in close liaison with Global. ★ Spearheaded language localisation and demographic-tailored consultancy across many traditional and digital creative mediums. ★ Aided the revamping of the Singapore City Gallery in conjunction with the Urban Redevelopment Authority and their suppliers. ★ Built and leveraged a regional vendor pipeline and oversaw the development and dissemination of quality collaterals and assets.. Key Clients: Urban Redevelopment Authority, Hilton Hotels & Resorts, Singtel, and more.