New York, New York, United States
Cigna/Cigna-HealthSpring Manage multiple Direct Response TV Campaigns focused on acquisition, including extensive versions Maintain strong, trusting and valued relationship with 3 client partners by handling all requests from scoping and staffing through creative development, execution and reporting Work with extended team across multiple departments to ensure campaigns are on schedule and meeting client expectations Maintain full financial budgeting and allocation across all projects Weight Watchers Manage CRM campaign including Direct Mail and Email Maintain strong, collaborative relationship with 2 clients Coordinate with outside vendors to assist in email and website coding as well as tracking and reporting Collaboratively partner with outside agencies to align creative concepts and executions per campaign Responsible for all financial work across all projects
Aetna Medicare Manage integrated Direct Marketing and Awareness Campaigns: Website Development, Micro site work, Email, Search and Display Banners, Landing Pages, DRTV, Direct Mail, and Print focused on customer acquisition, retention and loyalty Launched first time integrated 360 brand awareness and equity building campaign including Grass Root Events which produced successful metrics - over 127,000 unique visitors to the site, more than 1200 registrants and more than 4500 participants in Grass Roots events. Continue to build and nurture strong, trusting, valued relationships with 5 client partners by handling all client requests from creative development through project completion and reporting Work with extended team to ensure programs are organized, following the proper schedule and meeting mandates for client deliverables Coordinate with outside vendors to assist in setting up website tracking, emails and direct mail along with monthly reporting Maintain client expectations while balancing internal teams Maintain all financials for all projects to ensure budget is properly allocated and reconciled Manage 1 direct report
Verizon Wireless Direct Marketing Developed strategic and advanced planning skills managing 8-10 high paced, multiple versioned CRM, Customer Loyalty and Acquisition programs Developed all creative briefs along with strategic testing recommendations Prepared creative and presentation decks for client presentations Analyzed data reporting including take rates, incremental lift, churn and ARPU trends, for all client programs to publish monthly, quarterly and yearly reports with Data & Analytics Team Compiled competitive analysis of key industry players on a quarterly basis with extended team
Verizon Communications/Wireless Sponsorships Managed creative development for multiple sports teams, venues and music artists Worked in tandem with creative teams to execute promotional collateral, print ads and in stadium OOH pieces Managed keeping core team up to speed on activity at new activation spaces