City of Johannesburg, Gauteng, South Africa
Results driven executive with 15 + years’ experience in category, sales, team leadership as well as commercial management (P&L) working for major international organisations. One of my core professional strengths stems from having successfully transitioned to various industries by strongly influencing their business strategy and making a positive contribution in each. From consumer electronics working for Sony, to ITC distribution heading up Samsung, Sony and LG categories for one of the largest JSE listed ICT distributors in South Africa. I also served in an executive position overseeing sales and operations for The Prestige Cosmetics group who is one of South Africa’s leading luxury cosmetics distributors, followed by Logitech in the capacity of Country Manager, South & Southern Africa. My last engagement up until the end of 2024 was in the position of CEO for Firesmiths, a local manufacturer for outdoor goods as well as importer of international outdoor brands, leading the local team and being responsible for developing the channel, retail and export business for the company. Throughout my career I have been privileged to acquire extensive knowledge and exposure with regards to various business best practices, international engagements, business models, routes to market, team management and commercial acumen. This equipped me with a practical knowledge of the critical business levers any company needs to operate effectively to remain sustainable and profitable. This experience, coupled with my strong business acumen, ultimately provided me with a great platform to lead, innovate and achieve significant results from a people development as well as bottom-line perspective. Regardless of industry type or segment. I have an excellent track record of commercial achievements and I’m passionate about strategic thinking, new innovations, technology, developing and coaching successful teams and taking on business challenges and projects that stretches me. It’s always been my personal goal that no matter what you do, whom you engage with or where you go, you should always aspire to leave things better than you found them.
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with outstanding design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Responsible for driving the strategic direction, growth, and profitability of the Vehicle Outfitters business unit, with full P&L ownership. This role involves creative product development and comprehensive business planning to ensure alignment with the company’s overall vision. Leading an international team, with a focus on strategic leadership, financial management, product creation and management, operational efficiencies, and sales and marketing excellence. By fostering a high-performance culture and developing talent, ensures the division’s continued success and expansion in the global outdoor mobile lifestyle market. Together we build our future.
Logitech is a Swiss company focused on innovation and quality. Logitech designs products and experiences that have an everyday place in people’s lives. With products sold in almost every country in the world, Logitech has developed into a multi-brand company designing products that bring people together through music, gaming, video and computing. •Full P&L responsibility ensuring a profitable and long-term business model is in place for our region. •Led and developed a diverse team, comprised of category, marketing managers, sales account managers and field merchandise managers. •Ensured the conceptualisation and execution of strong mid and long terms strategies as well as annual / quarterly plans for brands and execute same. •Created a distribution network with in-country distributors to ensure proper geographical and customer account reach. •Worked closely with global supply chain to ensure distribution partners maintained healthy inventory levels to maximise sales opportunities. •In co-ordination with international category and GTM leads, developed successful go to market strategies across multiple product categories and customer segments to maximise portfolio opportunities. This included B2B / B2C. •Ensured overall achievement of internal revenue, market share growth, net sales and contribution margin metrics. •Provided direction and support to local marketing / sales teams to build strong account plans as well as marketing strategies to further brand presence instore and online with major customers. •Increased Logitech sales revenue within territory by over 40% within one year of joining the organisation. •Successfully launched three sub-brands within Logitech namely Logitech G (Gaming peripherals), Ultimate Ears (Bluetooth speakers) and Jaybird (Wireless Headphones) within major retailers. •Grew Logitech Video Conferencing business with enterprise / B2B space by over 60%. Establishing product offering as a major competitor player within our markets.
Founded over thirty-eight years ago in March 1971, The Prestige Cosmetics Group (Pty) Ltd is today the leading distributor of fine fragrances, cosmetics and specialised skincare in South Africa. •Managed and developed a large and diverse team of area sales managers servicing retail partners. •Developed go to market strategies across multiple product categories and customer segments. •Ensured overall achievement of internal revenue, market share growth, gross profit and international principal purchases targets for three-axes brand portfolios (make-up, skincare and fragrances) within major SA retailers. The likes of Bulgari, Dolce & Gabbana, Hermes, Narciso Rodigruez,Issey Miyake, Chanel, Elie Saab, Burberry and more. •Developed specific retailer execution strategies to achieve market share growth, retailer ranking and performance objectives. •Developed a successful sales strategy for the market to ensure attainment of company sales goals as well as market share ambitions. •Developed and maintained relationships with key retailers to ensure that our respective brands were deemed integral to their businesses, to maximise brand growth, support and exposure in their stores. •Conducted regular analysis and discussion around business performance by customer groups followed by implementation of action plans. •Ensured the successful deployment of in-store activations, promotional elements and visuals. •Key responsibility from a team perspective was to lead, manage and encourage personal growth whilst delivering on company objectives by optimising both the individual, team and department performance. •Increased Prestige Cosmetics total luxury fragrances division revenue by over 35% during my tenure. •Achieved comparable retail sell-out growth for Prestige Cosmetics within major SA retail and drugstores by 21% year-on-year. •Successfully established Chanel, Issey Miyake, Bulgari, Dolce & Gabbana within top 10 major department retailer fragrance revenue rankings.
Pinnacle is South Africa’s leading ICT distribution company, built on the foundation of entrepreneurial spirit, they offer their clients a broad range of world-class technology products seamlessly delivered across an expansive footprint. •Managed a team a diverse team of direct head office reports, comprising category, marketing and business development managers. •Responsible for overall category management, market development, business strategy, growth and internal revenue / profit objectives for Sony, Samsung and LG product categories. Over R500mi+ yearly revenue in total. •Developed and maintained profitable relationships with key customers in all sales channels (resellers, retailers, enterprise, government and key managed accounts). •Ensured successful sales penetration of all product categories within key managed accounts and channel resellers. •Managed full divisional P&L, sales budgets and vendor purchases (OTB). •Developed go to market strategies across multiple product categories. •Managed vendor purchases negotiations, targets as well as tracking and achievement of vendor rebate incentives and tactical marketing development funds. •Managed provisional and marketing budget accounts including CLA management (Product write-offs, write-ups). •Inventory management – backorder, sales forecasting, ageing, run rates, stock outs, cost layer adjustments, demo inventory as well as regional sales centres stock analysis. •Grew the Samsung portfolio to a multi-million revenue business per annum and established the category within the top three revenue and gross profit drivers within Pinnacle in less than a year. •Penetrated completely new market verticals for both Samsung and Pinnacle, targeting non-traditional channel customers such as Financial institutions, Educational institutions, Motor industry, Mobile payment solutions etc.