Leipzig, Saxony, Germany
Complexity doesn’t need more communication. It needs better communication. As Head of Brand & Communications at the WeylChem Group of Companies, I turn business strategy, technical expertise and complex value propositions into communication that is clear, consistent and relevant – across brands, markets and channels. Working across an international group of specialty chemical companies, I connect brand, communication and market positioning – creating shared understanding internally while building credibility and visibility externally. More than two decades in marketing, corporate communications and brand management have shaped how I work today. And my role goes far beyond traditional marketing: creating structures, establishing standards and connecting people, sites and capabilities through communication. I believe strong brands are not built through campaigns alone. They are built through consistency, clarity and execution. My areas of expertise include: • Corporate Communications • Brand Strategy & Brand Management • Internal & External Communications • Digital Communication & Content Strategy • Trade Show & Event Communications • Marketing Performance & KPI Frameworks • Website Strategy & Digital Platforms Excellence is not created in the concept. It is built in execution. #CREATINGBONDSTOGETHER
Shaping how the WeylChem Group communicates, positions itself and presents its capabilities across brands, markets and channels. My focus is on turning business strategy, technical expertise and complex value propositions into communication that is clear, consistent and relevant – internally and externally. Across an international group of specialty chemical companies, I build structures, standards and communication frameworks that create alignment, strengthen our brands and increase visibility across sites, functions and markets. Key focus areas: • Corporate Communications • Brand Strategy & Brand Management • Internal & External Communications • Digital Communication & Content Strategy • Trade Show & Event Communications • Communication Standards & KPI Frameworks ABOUT WEYLCHEM WeylChem brings complex chemistry from development into industrial reality – as an integrated partner for custom synthesis and advanced intermediates. By connecting development, scale-up and production into one continuous system, we combine speed, expertise and reliability to turn projects into industrial success.
Led marketing and communications for national and international concert and touring productions, developing integrated campaigns across digital, social and traditional media channels. Responsible for brand visibility, audience engagement, media relations and marketing performance across more than 500 live events annually, supported by a subscriber community of 100.000+ contacts.
Developed and delivered trade fair, event and communication concepts for leading organizations within the music and live entertainment industry. Responsible for the strategic, commercial and operational implementation of industry platforms such as Brandworld, covering concept development, marketing, exhibitor management, sponsorship, technical planning and event execution. Collaborated with internationally recognized brands and organizations including Yamaha, Marshall, Meinl, Messe Frankfurt and Leipziger Messe. The role combined brand strategy, communication, business development and project management within a highly dynamic international environment.
Built and developed the company's marketing function over a period of more than nine years, transforming it into a professional, integrated marketing and communications department supporting multiple international brands. Responsible for the development and implementation of marketing strategies, brand management, product launches, digital communication, trade show activities, media relations and content creation across international markets. Key achievements included: • Establishment of the company's marketing department and core communication processes • Introduction and implementation of digital marketing structures and content management systems (CMS) • Development of international communication and brand management standards • Planning and execution of major product launches and market introductions • Strategic and operational responsibility for trade fairs, events and media relations • Successful market launch and brand development of DrumCraft The role combined strategic leadership, brand development, digital transformation and hands-on execution in a highly competitive international market environment.