Gerben van de Put

Turning Strategy into Revenue | Retail Technoloy & Business Development

Zwolle, Overijssel, Netherlands

About

RetaliQ is a manufacturer and platform partner for store performance. RetaliQ designs and produces its own EAS and RFID portfolio and connects it to a Smart Retail Platform. We work with international retailers and selected local partners to roll out store performance concepts worldwide. #Powering Intelligent Retail #Turn Security into Profit #Predict-Protect-Perform #Smart Data - Smart Stores. #Every Pixel Generates Profit

Experience

  • Founder | RetaliQ at RetaliQ
    Jun 2025 - Present · 1 yr 2 mos

    Building RetaliQ to help retailers improve store performance through intelligent security, IoT and data-driven insights. Key focus & responsibilities: • Developing commercial strategy and go-to-market for retail and multi-store environments • Working closely with retailers on challenges such as shrinkage, store flow, staff efficiency and customer experience • Translating retail operations and security data into actionable insights for store and regional management • Building partnerships with technology vendors, integrators and retail service providers Highlights & early impact: • Designed retail-focused solutions combining security, sensors and analytics • Supporting retailers in moving from reactive loss prevention to proactive store optimization • Positioning RetaliQ as a scalable platform for international retail environments

  • Opening the World | Amersec at Amersec
    Jun 2025 - Present · 1 yr 2 mos

    For nearly 30 years, Amersec has helped retailers worldwide reduce shrink, protect margins and unlock smarter store operations through advanced Electronic Article Surveillance. From high-performance RF and AM systems to next-generation RFID as EAS, Amersec delivers powerful, reliable security solutions designed to perform in real-world retail environments — including wide and high-traffic entrances — without compromising store design. Our technology does more than prevent loss: it captures actionable data that drives better inventory accuracy, operational efficiency and informed decision-making. With unique hybrid platforms combining RFID, AM and RF, Amersec enables retailers to maximize existing investments while seamlessly transitioning to future-ready RFID solutions. Backed by remote connectivity, cloud-based monitoring and StoreMonitor analytics, Amersec transforms article surveillance into a measurable commercial advantage and a scalable growth enabler for modern retail.

  • Global Sales Manager at Cross Point
    May 2023 - Present · 3 yrs 3 mos

    More than just taking care of the surveillance, our high-tech systems monitor and analyze customer flow and article traffic in your store. Wherever in the world you are located, we wrap it all up to gain valuable insights and optimize your sales.

  • Sales Manager at Cross Point
    Jan 2018 - Jan 2021 · 3 yrs 1 mo

    Strategy & Planning: Develop and implement international sales strategies to achieve company goals. Distributor Management: Recruit, train, motivate, and manage a global network of distributors/partners. Sales & Revenue: Drive sales growth, meet/exceed targets, and ensure high performance from distributors. Market Analysis: Conduct market research to identify new opportunities and stay ahead of trends. Relationship Building: Foster strong, long-term relationships with key stakeholders. Reporting: Monitor, analyze, and report on sales performance.

  • International Sales Manager at Qvalia
    Jan 2014 - Jan 2018 · 4 yrs 1 mo