Ede, Gelderland, Netherlands
Senior Commercial Leader | Driving Global Growth & Strategy With 15+ years of experience in developing and executing commercial strategy, business development, and operational excellence across the agribusiness and food ingredients sectors, I have a track record of scaling revenue, building international teams, and delivering strong results. Currently active as Commercial Director B2B at Royal A-ware, I lead business strategy, major growth, and cross-functional collaboration to align production, supply chain and client needs. Core Specialties: • B2B Sales & Commercial Strategy • Global Business Development • Commodity Trading & Supply Chain • P&L Responsibility & Financial Oversight • Strategic Partnerships • Procurement, Hedging & Risk Management • Leadership of Multi-Cultural Teams • Board & Governance Experience Let’s connect!
Responsibilities: ✓ Lead the B2B commercial strategy across national and international markets. ✓ Build and strengthen C-level relationships with key clients, suppliers, and partners. ✓ Identify new business opportunities and develop go-to-market strategies to expand revenue streams. ✓ Collaborate with product development, operations, and marketing teams to align commercial objectives. ✓ Conduct international market analysis to guide strategic positioning and pricing. ✓ Manage and mentor a cross-functional sales and account management team, fostering performance and growth. ✓ Represent the company in key industry forums, negotiations, and high-level stakeholder engagements. Key Achievements: ✓ Strengthened the B2B commercial function by implementing structured sales planning and client engagement models. ✓ Successfully secured multi-year contracts with key accounts in European markets. ✓ Introduced a framework, to improve gross margins despite raw material volatility. ✓ Played a pivotal role in enhancing cross-functional collaboration, leading to improved supply chain efficiency and client satisfaction.
Key Responsibilities: ✓ Managed strategic partnerships with key B2B clients, focusing on long-term value creation and customer retention. ✓ Oversaw product portfolio development and market positioning in alignment with customer needs and production capabilities. ✓ Acted as the primary commercial interface between clients, operations, and internal stakeholders. ✓ Developed and executed pricing strategies to maintain competitiveness and optimise margins. ✓ Contributed to commercial planning, forecasting, and KPI tracking to ensure performance alignment with business targets. Key Achievements: ✓ Successfully launched new product offerings tailored to client demand, contributing to increased customer engagement. ✓ Improved pricing model effectiveness, resulting in stronger negotiation outcomes and better margin control.
Key Responsibilities: ✓ Provide strategic direction and governance to support the organisation’s mission and international outreach efforts. ✓ Participate in high-level decision-making regarding programme development, partnerships, and resource allocation. ✓ Act as a liaison between stakeholders in the Netherlands and partner organisations in Spain and Latin America. ✓ Monitor organisational performance and ensure compliance with ethical, financial, and legal standards. Key Achievements: ✓ Strengthened cross-border collaboration through the development of new partnerships in Spain and Latin America. ✓ Contributed to improved organisational transparency and reporting structures, enhancing board accountability and stakeholder trust.
Key Responsibilities: ✓ Founded and scaled the business from a start-up to a scale-up commodity trading company with a European footprint. ✓ Held full P&L responsibility, overseeing procurement, sales, financial management, and risk mitigation strategies. ✓ Built and led a multilingual, multicultural team, with a focus on collaboration and performance. ✓ Drove digital transformation of operations, including the development of custom software solutions to improve efficiency and compliance. Key Achievements: ✓ Grew trading volume to over 300,000 metric tonnes, establishing the company as a known player in the feed and food ingredients supply chain. ✓ Achieved multiple certifications and built a strong network of suppliers and customers across Europe, enhancing business credibility and growth.
Key Responsibilities: ✓ Managed international trade of meat and live animals across European markets, ensuring compliance with all regulations and standards. ✓ Oversaw procurement of raw materials and ingredients for a small-scale feed mill, ensuring consistent supply and quality. ✓ Negotiated contracts and maintained strong commercial relationships with suppliers and clients across multiple countries. ✓ Applied feed formulation knowledge to support product development and client-specific requirements. Key Achievements: ✓ Successfully maintained an annual turnover of €10–15 million through strategic trading and relationship management. ✓ Expanded supplier and customer networks across Europe, improving procurement options and market reach.
Key Responsibilities: ✓ Designed and implemented rural development initiatives in partnership with local organisations and community leaders. ✓ Established and supported a micro-credit cooperative aimed at promoting financial inclusion and local entrepreneurship. ✓ Provided advisory services in areas such as project planning, training, and sustainable business development. ✓ Immersed in Bolivian culture and worked closely with Spanish-speaking stakeholders in remote areas. Key Achievements: ✓ Successfully launched multiple community-led projects that improved economic resilience and self-sufficiency. ✓ Built strong cross-cultural relationships, laying the groundwork for long-term impact and continued cooperation.