Gerard Van Den Akker

Fond of marketing automation, content, technology and spirituality. Views expressed are my own.

Heemstede, North Holland, Netherlands

About

Combining my background in IT with a keen interest in design, content and communication, I lead the marketing team on a daily basis. I thrive in a role with many different facets, so I can put multiple skills at work. In my marketing operations role, my responsibilities include the operation and functionality of WoodWing's website, administering our marketing automation platform and its integration with our CRM, as well as owning a range of other systems, including our own internal digital asset management solution. On the content side, I've written product collateral, press releases, website content, newsletter and more – and, with my eye for detail, I'm a dreaded proofreader too ;-). I like to bring structure where there is none, so I develop templates and workflows when needed. And, on the side, I keep track of the marketing spent during the year.

Experience

  • WoodWing (19 yrs 3 mos)
    • Marketing Operations Manager
      Jan 2017 - Present · 9 yrs 7 mos

    • Marketing Manager
      May 2007 - Jan 2017 · 9 yrs 9 mos

      Responsible for corporate communication, websites, event organization. Facilitating regional sales offices.

  • Communication- and internal project manager at Inca Import BV (Nikon)
    Feb 1992 - Sep 2006 · 14 yrs 8 mos

    B2B and B2C communication to dealers resp. end-users. Quality-control of all product documentation. Webmaster and content manager for all Nikon sites for the NL territory. IT manager, streamline internal procedures through IT solutions. Event organization. Product demonstrations.

  • Mediasystemen (1 yr 1 mo)
    • intern
      1990 - 1991 · 1 yr

    • intern
      1990 - 1990 · Less than a year