Gerard Artavia

About

Dynamic, strategic team player with a proven track record of Innovation, New Product Development, Brand Management, Entrepreneurship, and Sales. Food and Beverage industry veteran, with relevant experience and success in Digital, Hispanic, Retail and Sports marketing.

Experience

• Senior Director, Product Strategy and Innovation - North America at Herbalife
  Oct 2023 - Present · 2 yrs 10 mos

• Dole Sunshine Company (7 yrs 5 mos)
  • Marketing, Brand and Business Development Director
    Aug 2019 - Jul 2023 · 4 yrs

    Led DPF's strategic launch and expansion to Latin America, including brand, product and business development in Mexico, the Caribbean, and South America. Develop strategic planning for US retail, including under-developed channel development and 'white space' opportunities.

  • Senior Consultant, Marketing and New Product Development
    Mar 2016 - Jul 2019 · 3 yrs 5 mos

    Led Dole’s internal, cross-functional and external agency partner teams through the creation, development, market research and commercialization of new frozen and shelf stable products, with accelerated launches domestically and internationally.

• Principal; Marketing and Sales strategist at 24th Floor Consulting
  Mar 2015 - Jul 2019 · 4 yrs 5 mos

  Designer of creative marketing strategies and sales plans grounded on consumer insights and trends. Client engagements focused on Digital, Retail, Hispanic and Sports marketing activations.

• Senior Consultant: Brand and New Product Development at King's Hawaiian
  Sep 2015 - Mar 2016 · 7 mos

  Designed marketing strategies and sales plans grounded on consumer and customer insights.

• Director of Marketing at Hyland's, Inc.
  Jan 2014 - Mar 2015 · 1 yr 3 mos

  Led and developed brand management and strategic planning for Hyland’s extensive OTC portfolio. Established best practices to grow consumption of core products leveraging Digital, Hispanic, Grassroots and Retail marketing programs.