Amsterdam Area
Commercial executive with 20+ years of experience leading growth, scaling teams, and transforming organizations across SaaS, PropTech, hospitality tech, customer experience, and data businesses. Throughout my career I have built and led commercial organizations ranging from startups to large international operations with full P&L ownership and teams of up to 300 FTE. I have held leadership positions including Managing Director, Country Manager, Head of Sales, and Commercial Director across organizations including PriceHubble, Quandoo, TheFork and Teleperformance. Key areas of expertise: • Go-to-market strategy • Revenue growth & commercial transformation • SaaS & PropTech scaling • Team leadership and restructuring • Sales excellence & customer success • Data-driven decision making • International market expansion Selected achievements: ✔ Doubled sales efficiency and revenue at Quandoo ✔ Increased customer retention by 30%+ ✔ Led organizations up to 300 FTE across multiple countries ✔ Built and transformed commercial teams throughout Europe Passionate about building strong teams and creating sustainable growth through people, process and strategy.
IVC Evidensia is the global leader in veterinary care, investing in our people, premises and processes to deliver outstanding care in around 2,500 locations across 20 countries. • Lead national commercial strategy within a global veterinary care organization operating 2,500+ locations across 20 countries, driving growth and market expansion initiatives • Own commercial execution and platform development with a focus on scalable growth, operational alignment, and customer-centric outcomes • Delivered 65% year-over-year subscriber growth through targeted commercial initiatives, optimization strategies, and market activation programs • Align business objectives with clinical excellence, customer experience, and long-term value creation to support sustainable growth • Lead cross-functional collaboration and people development initiatives to ensure high-performance execution and organizational impact
REBF (Samen werken we aan een beter gebouwde omgeving) Bestaat uit 3 onderdelen: 1) Het REBF Festival 2) REBF Draait Door (Tijdens REBF Draait Door worden gesprekken gevoerd over de actuele thema’s door bestuurders. De uitzending is vanuit Nieuwspoort in Den Haag, zodat ook de juiste politici aanwezig zijn.) 3) Het KENNISKABINET bouw & vastgoed (Het KENNISKABINET bouw & vastgoed brengt de markt en de politiek samen. Het is een onafhankelijk mediator, die de actuele problematiek bespreekbaar maakt.) REBF Festival: Het REBF Festival is een jaarlijks inhoudelijk kennis congres, waarbij we de actuele thema’s laten terugkomen in diverse kennissessies, keynotes en workshops. Diverse partners Partner van de afgelopen jaren zijn: ABN AMRO, Altera Vastgoed, Annexum, Bouwinvest, Building Connect, COD, CroonwolterenDros, de Alliantie, DGBC, EDGE, ING, IWG / Regus / Spaces, KPMG, Loyens & Loeff, NSI, Nevap, New Horizon, Rabobank, RE:BORN, Signify, Spacewell, Yardi en Zuidas. Maar ook: Eagle Eye Networks, Brivo, Rhino, Openr, ParkBee, Pricehubble, TPEX International, Ziezodan en Zig Real Estate. Topics die besproken worden: • ESG • Woningbouw opgave • Taxeren met data • Betaalbare woning • Investeren in vastgoed met impact • Toekomst van de werkplek • Bouwen met hout • Energietransitie Wij verwachten in 2025: 2.000+ deelnemers Ga naar www.rebf.nl voor meer informatie en tickets!
• Led commercial strategy and enterprise sales for a SaaS platform focused on building analytics, ESG performance, and smart real estate transformation • Built and scaled a high-value institutional real estate pipeline, generating €1M+ in revenue and delivering 40% year-over-year growth • Established strategic partnerships with key stakeholders across the real estate ecosystem to accelerate market adoption and commercial expansion • Drove enterprise engagement by positioning data and technology as enablers of portfolio optimization, sustainability, and healthy building performance • Collaborated cross-functionally to align commercial execution with product innovation and long-term growth objectives
laying the foundation for my next professional chapter and open for discussions on opportunities.
• Led commercial strategy and revenue growth for AI-driven Digital Twin and real estate data solutions, delivering 35% year-over-year growth • Drove market expansion and commercial adoption of data platforms focused on property valuation, process automation, and ESG/sustainability initiatives • Built and optimized scalable sales processes to accelerate pipeline development, improve conversion, and support long-term growth objectives • Developed strategic partnerships and strengthened market positioning within the PropTech and real estate ecosystem • Led cross-functional collaboration between sales, product, and operations teams to align commercial execution with business strategy