Glasgow, Scotland, United Kingdom
I build brands, grow audiences and create opportunities. Over the last 20 years I've worked across retail, sales, marketing, partnerships and brand development, leading teams, launching businesses and helping organisations grow. I founded The Blankfaces, growing it from a single £30 t-shirt into a nationally recognised social enterprise with a £200,000 turnover, more than 20,000 followers, retail locations in Glasgow and Manchester, and coverage across BBC News, ITV News and BBC Radio 6 Music. More recently I led marketing and communications for Scottish Design Exchange, helping grow audiences from around 4,000 to almost 20,000 followers, supporting major store launches, securing press coverage and contributing to significant online sales growth. Alongside this I founded Motte Nai, a circular fashion brand built around surplus luxury fabrics, conscious redesign and UK manufacturing. I've led teams of up to 28 people, managed retail operations, developed commercial partnerships, delivered successful marketing campaigns and built communities around brands people genuinely care about. I'm always interested in conversations around marketing, partnerships, retail, social enterprise, community engagement and brand growth.
Founder of Motte Nai, a premium fashion brand built around circular design principles and UK manufacturing. • Developed the brand strategy, positioning, product architecture and commercial growth plan from the ground up. • Secured partnerships with leading UK textile manufacturers and suppliers, sourcing surplus luxury fabrics that would otherwise go to waste. • Built relationships across manufacturing, retail, wholesale and creative industries to support the brand's launch and growth. • Responsible for product development, marketing, partnerships, business development and fundraising. • Established Motte Nai's first studio and retail space in Glasgow while building a growing community around the brand.
Led marketing, communications and audience growth for Scotland's largest creative retail platform, supporting more than 320 artists and makers. • Increased social media audiences from approximately 4,000 to almost 20,000 followers. • Delivered campaigns generating more than 100,000 views and 8,000+ engagements on individual pieces of content. • Secured press coverage for major initiatives including Scotland's first Art Bank, the Sauchiehall Street flagship launch and artist-focused community projects. • Supported 174% growth in online sales through content strategy, PR, events and customer engagement. • Contributed to Glasgow store growth of 48% and Edinburgh store growth of 33%. • Managed communications across social media, email marketing and artist engagement for a community of more than 320 artists and makers. • Planned and delivered launch events, artist showcases, newsletters, PR campaigns and customer-facing communications. • Helped maintain customer satisfaction levels of 98% while increasing awareness, footfall and sales.
Founded and scaled a fashion-led social enterprise from a single £30 t-shirt into a nationally recognised organisation generating approximately £200,000 annual turnover. • Built a community of more than 20,000 followers and established The Blankfaces as one of the UK's most recognised purpose-led fashion brands. • Opened and managed retail locations in Glasgow and Manchester alongside concessions in Edinburgh and Manchester. • Led a team of 13 staff and 9 volunteers across retail, operations and community programmes. • Supported more than 4,000 people through creative participation, employment opportunities and community initiatives. • Delivered 50–70 free hot meals every week through community partnerships and outreach projects. • Developed partnerships with charities, restaurants, prisons, local authorities and community organisations. • Secured national media coverage across BBC News, ITV News, BBC Radio 6 Music with Lauren Laverne and numerous regional and national publications. • Managed all aspects of strategy, partnerships, marketing, fundraising, retail operations and organisational growth.
Led a 28-person outbound B2B sales team delivering telecommunications solutions to businesses across the UK. • Managed sales performance, coaching, pipeline development and customer acquisition activity. • Developed team capability around solution selling, objection handling and closing techniques. • Worked closely with advisors to maximise opportunities, improve conversion rates and deliver tailored business solutions. • Consistently achieved monthly sales targets and team bonus objectives. • Created a strong performance culture focused on coaching, accountability and customer service. • Managed client relationships, operational delivery and overall team performance.
Progressed from Sales Advisor to Sales Manager within three months, becoming one of the company's leading sales managers. • Led a team of 17 sales advisors within a high-volume contact centre environment. • Consistently exceeded sales, retention and customer service targets. • Developed coaching, mentoring and incentive programmes that improved individual and team performance. • Produced multiple top-performing sales advisors within the business. • Managed recruitment, performance management, HR procedures and employee development. • Recognised internally for leadership, commercial performance and team development.